IDEA #1 | STARTUP

OnlyFans for Food Creators 🥘

OnlyPans

1. Problem/Opportunity❓

Summer is just around the corner meaning we’re all dieting hard to get shredded for summer.

Right? RIGHT?

Well whenever I decide it’s time to eat healthier my newsfeeds start to fill up with food content, with creators cooking up these incredible dishes that would ruin any diet I was trying to maintain. It’s almost as if my phone can hear me talking about dieting and starts serving me this content, which it probably can, but that’s besides the point.

Though many of these creator chefs share a common issue.

Most of them don’t include recipes with their content. Some creators don’t even say what ingredients they use in their recipes. It’s infuriating for those of us who want to recreate these dishes at home ourselves.

Ideally all of these creators would share the recipes for their content.

So let’s cook up something new to solve this problem.

2. Solution ✅

Here’s the idea. Create a platform which uses AI to help food creators to share recipes of their content and better monetize their audience.

It’s kinda like OnlyFans for food creators.

This is how it works. The creator signs up to the platform and creates their profile. The creator then uploads their videos to their social media platforms of choice as normal and once they do the platform uses AI to scan the video for what ingredients were used and estimates the quantities. It also gives a list of step by step instructions from the video based on what the creator did too.

This recipe is then checked by the creator who can made edits and once they’re happy they can publish the recipe on their profile on the platform. Creators link to the recipes in their content and can either provide these recipes to their fans for free or put them behind a paywall, with fans paying a monthly fee for access to all of their recipes.

Creators can also offer to do private cooking classes, sell products on the site and could even create full recipe books based on the content on the website.

3. Business Model 🏦

Go-to-market: start by focusing on a few smaller creators and go from there

Monetisation: Take a cut of subscription revenues on the platform

Startup Costs: pretty minimal, platform should be quite straight forward to build

4. How You’ll Get Rich 💰

Sell the business to a food media company who would kill for access to these creators and their audiences or to a company like Patreon who specialise in these communities

IDEA #2 | STARTUP

Reverse Job board 👔

Job bored or job board?

1. Problem/Opportunity❓

Applying for jobs is painful.

Dealing with recruiters, endless applications and interviews for jobs that turn out to be a bad fit, all around it’s not a great process.

Fundamentally this is because recruiters receive a job spec from a company, then try to find as many candidates as possible that may even vaguely fit that description in the hope of getting some sweet, sweet commission.

What’s worse is that these job descriptions are often completely different from what the actual job entails.

The process is fundamentally broken.

We need to create a job seeker platform which puts the people first.

So let’s do exactly that.

2. Solution ✅

Here’s the idea. Create a jobs platform where people anonymously post what their dream job would be and have recruiters reach out to them with roles that match the description.

Here’s how it works. People can sign up for the platform and create their profile, with details about their education, previous experience etc. similar to a LinkedIn profile. Identifying details, such as their name, would be kept anonymous so people on the platform aren’t worried about their current employer finding out they’re seeking a new job. They would then post a spec for what their perfect role would look like, from the location to the industry, their responsibilities, even compensation. The platform could give smart recommendations based on the user’s input on how likely it would be to find a role matching all of their requirements.

Recruiters could then sign up for the platform in exchange for a fee and would sign an NDA to ensure they wouldn’t share any details about candidates on the platform. Recruiters could then reach out to candidates about roles that fit their perfect job description.

In order to prevent recruiters from spamming people on the platform they would receive ratings, like Uber drivers, with recruiters with low ratings and/or complaints from users getting banned from the platform.

3. Business Model 🏦

Go-to-market: start by focusing on a particular vertical, say tech workers, then go from there

Monetisation: Charge recruiters a subscription fee to be on the platform % a success fee for any successful hire

Startup Costs: Very low, this is effectively a job board so pretty easy to build

4. How You’ll Get Rich 💰

Exit to a traditional jobs board platform such as Ziprecruiter or Monster.

NO BRAINER IDEA

Dating App for Investment Bankers

Investment bankers work a lot, we all know this. That makes it really hard for them to date and find the Goldman to their Sachs.

Not anymore. Introducing the dating app exclusively for investment bankers. Simply sign up and you can meet the guy or gal of your dreams.

Will they ever both be free at the same time to actually meet up? Probably not. But that’s their problem.

BIG DECK ENERGY

Supernormal’s $10m Seed Deck

Year: 2023

Stage: Seed

Amount: $10m

Supernormal is an AI-powered platform that automates meeting notes. The company was founded by former Meta and Klarna product manager Colin Treseler and ex-Github design lead Fabian Perez. They raised $10m in 2023 for their business…here’s the deck they used to do it.

THE MONEYSHOT

Making $15m per Year Selling Tape

Framing and context are critical in business to success.

Listerine learned this lesson in the 1920s. Originally invented in the 1880s as a surgical antiseptic, its uses were varied, including foot cleaning, floor scrubbing and gonorrhea treatment.

Then in the 1920s their marketing team decided to take a different approach. They focussed on listerine’s ability to treat bad breath, but back in the 1920s people didn’t really care about that. Until listerine decided to frame bad breath as a disease.

They started running ads talking about “halitosis”, a medical term for bad breath, with listerine serving as the cure.

The campaign was a huge success. Sales surged and the rest is history.

Today the closest equivalent to listerine is hostage tape.

Hostage tape earns $15m per year simply selling tape. How? Because their product is a solution to nighttime mouth breathing, which leads to all kinds of issues. We’re not medically qualified to talk about the benefits of nasal breathing vs mount breathing, but Andrew Huberman says mouth breathing is bad, so it must be. If that guy told me breathing oxygen was bad for me I’d stop right away.

Ultimately a ridiculously simple product is able to do millions in revenue each year simply by framing it in a certain light. So always remember that.