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- Business Ideas #101: X for YouTubers, Freeze-dried Candy...
Business Ideas #101: X for YouTubers, Freeze-dried Candy...
Plus The $100m Podcaster Whose Voice You’ve Never Heard
Welcome to Half Baked, the newsletter serving up business ideas fresher than a cold beer on a hot Saturday in summer.
Here’s what we’ve got for you today:
Business Idea💡: Helping YouTubers steal even more content
Drunk Business Idea 🍻: The app you’ll never want to open
Just The Tip 📈: Freeze-dried candy is the latest sweet treat sweeping the nation
The Moneyshot 🤑:
Psst…if you want to read any previous editions of Half Baked you can on our website.
Let’s get into it.
BUSINESS IDEA | CASH FLOW BUSINESS
YouTuber Swipe File 📂
An idea to swipe right on
Available Domain: Swipephile.com
💡 TLDR: A platform for YouTubers to find, store and share interesting pieces of content they come across
1. Problem/Opportunity❓
The Problem/Opportunity: Some people collect stamps. Others collect coins. Taylor Swift collects ex-boyfriends.
And in the world of marketing, copywriters and marketers all have so-called “swipe files” where they keep a copy of any great ad or writing they come across, which they generally do in a pretty structured way. Youtubers do the exact same thing, but in a very unstructured way. Which got us thinking. Could you build a swipe file platform specifically for YouTubers? To quote (spoiler alert) the late Walter White…”you’re Goddamn right.”
Market Size: There are 38m active YouTube channels currently
2. Solution ✅
The Idea: A platform for YouTubers to find, store and share interesting pieces of content they come across
How it Works:
Users sign up to the platform and install a chrome extension to use the platform
When browsing YouTube they can save snippets of YouTube videos, parts of a script like a hook or thumbnails down to their swipe file where it is all stored and organized
Users can also share swipe files with other users or work in a team account if they’re part of a writing team
The platform also uses AI to proactively suggest videos for a user’s swipe file based on content they’ve already saved
Go-to-market: The goal here should be to partner with an influencer in the YouTube education/automation space
Business Model: Subscription fee
Startup Costs: This will be a pretty straight forward build of you have the technical chops
3. How You’ll Get Rich 💰
Hold: This could be a great cash flowing business to whoever builds it. You may be able to get a small exit here too, but cash flow business seems more likely
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DRUNK BUSINESS IDEA
Wasted Spending App
We’ve all been known to waste some money from time to time. But how much are you exactly wasting?
Well now you’ll know. Just connect up your banking data and we’ll tell you how much money you’re wasting every single month.
They say the truth hurts. Download the app to find out exactly how much…
JUST THE TIP
Trend 📈: Freeze-dried Candy
In our endless search to eat more and more unhealthy foods, freeze dried candy has emerged as the latest sweet treat people are gorging themselves on. Brands like Kanpai Foods taking an early foothold in the market, but it won’t be long before the incumbents start freeze drying some of the classics.
Business Ideas
Freeze-dried pet food brand
Healthy freeze-dried candy brand
Freeze-dried candy subscription box
THE MONEYSHOT
The $100m Podcaster Whose Voice You’ve Never Heard
Since they were first started in the early 2000s, podcasts have slowly but surely become more mainstream.
But no one realised how valuable podcasts really were until 2020 when Spotify threw down the gauntlet.
The streaming giant famously penned a $100m deal with UFC commentator and DMT connoisseur Joe Rogan, showing how valuable the podcast space was to Spotify.
But what if I told you that in 2019 Spotify spent $100m on a podcaster…but that you’ve never heard him speak?
Well that someone is Max Cutler.
Back in 2016 Max Cutler founded Parcast, a podcast network that specialized in producing scripted podcasts.
Max was inspired to start the venture by the hit podcast Serial, believing that his network could produce podcasts of comparable quality while saving money on the production of individual episodes.
He was right.
They produced high quality series in the true crime, mystery, science fiction and history genres.
At the height of their powers Parcast produced over 40 daily and weekly shows, supported by a team of more than 75 voice actors, producers, and scriptwriters.
Some of their biggest hits included Conspiracy Theories, Haunted Places and Serial Killers with episodes consistently topping the podcast charts.
Then, in 2019, Spotify came knocking. Spotify acquired Parcast for $56 million, however the total compensation has been reported to be over $100 million with earnouts.
Cutler spent a few years at Spotify but left recently and founded Pave Studios.
Will this venture be as successful? Only time will tell.
HALF BAKED PICK
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X MARKS THE SPOT
#HalfBakedBizIdea
Jason Levin coming in with a genius, if dubious, business idea 👀
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