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Business Ideas #104: Reinventing Geoguessr, Satellites in Space ...

Plus How “Airbnb for Pets” Made $2.3bn

Welcome to Half Baked, the newsletter serving up business ideas as surprising as striking as Justin Timberlake’s mugshot.

Here’s what we’ve got for you today:

  1. Business Idea💡: Remixing geoguesser

  2. Drunk Business Idea 🍻: Taking dating apps to new heights

  3. Just The Tip 📈: Exponential growth in satellites in space

  4. The Moneyshot 🤑: How “airbnb for pets” made $2.3bn

Psst…if you want to read any previous editions of Half Baked you can on our website.

Let’s get into it.

BUSINESS IDEA | STARTUP

Geoguessr for Languages 🖥️

What in the word?

Available Domain: Languessr.com

💡 TLDR: A game where you are shown videos of people speaking different languages and you have to guess where they’re from

1. Problem/Opportunity

The Problem/Opportunity: For anyone who hasn’t heard of it Geoguessr is an incredibly fun game where players have to guess where they are in the world from Google Street View imagery. The game has become insanely popular, with over 50 million players…some of whom get pretty addicted.

So naturally this got us thinking, could you do a slightly different take on the game? We think so.

Market Size: There are 50m registered geoguessr players, we reckon a lot of them would give this a go

2. Solution 

The Idea: A game where you are shown videos of people speaking different languages and you have to guess where they’re from

How it Works:

  • 2 users join a game against each other which takes place over 10 rounds

  • They are shown videos of people speaking and have 45 seconds to guess where they’re from, earning points as they do

  • The closer you are the more points you get and whoever has the most points wins

Go-to-market: You’ll find your early users in geoguessr forums and subreddits

Business Model: Ads on the site

Startup Costs: This should be pretty cheap to get going

Competitors: Some people have tried to make this, but did to a poor quality. The demand is there.

3. How You’ll Get Rich 💰

Hold: Similar to geoguessr this could be a great cash cow business, as we covered previously

TOGETHER WITH PORTLESS

Fast E-commerce Shipping from China

What kills eCommerce growth? Shipping times from China. Sometimes packages can take 52 days to arrive. With Portless, it takes 6 days 🤯 

Look at what they did for Vayose. Their 60 day delivery times were slashed to just 5-10 days. Plus, they saved a fortune on duties and fees. Portless literally pays for itself. The first 10 people to contact Portless will receive 20% off their pick-and-pack fees for your first three months.

Make sure you tell them Half Baked sent you 😏 

DRUNK BUSINESS IDEA

Tinder for Airplanes

Find the love of your life at 35,000 feet…

JUST THE TIP

Trend 📈: Satellites in Space

This is what we call a “hockey stick“ graph.

Business Ideas

  • Space Debris Startup: more satellites = more space debris. Create a startup to

  • Satellite Decommissioning Startup: use cheap drones to decommission satellites cheaply?

  • Satellite Communications Startup: increasing the speed of communication between satellites in space

THE MONEYSHOT

How “Airbnb for Pets” Made $2.3bn

If you’ve never been to a startup weekend or a hackathon, then this is your sign to go to one.

Because it changed this founders life forever.

In 2011 Philip Kimmey went to a Startup Weekend in Seattle, where he met investor Greg Gottesman. Throughout the course of the weekend they worked on an idea for an online marketplace for people to buy and sell pet care services including pet sitting and dog walking.

Basically Airbnb for Pets.

Kimmey and Gottesman worked on the idea for a few months after Rover.com’s other co-founder Aaron Easterly came onboard as CEO later in the summer of 2011, the company was ready for prime-time.

The company’s first round of investment funding happened in April 2012, led by Gottesman’s Madrona Venture Group.

But things really changed in July 2013 when Petco announced a strategic investment in the company, including a cross-promotion deal.

This supercharged growth in the business and after surviving the pandemic and going public via a SPAC, the business surpassed a billion-dollar revenue run rate.

In fact earlier this year Blackstone, the private equity powerhouse, finished their acquisition of Rover for $2.3bn.

All because of a simple idea at a startup weekend.

HALF BAKED PICK

Newsletter Pick: EarBuds

There are so many podcasts out there. How do you choose what to listen to? EarBuds brings you 5 podcast episodes on a theme, each week curated by a different person.

If you’re a podcast fan check them out!

X MARKS THE SPOT

#HalfBakedBizIdea

Jack Smith ($800m exit) giving us this incredible idea…

DM us or use #halfbakedbizidea on X/Twitter to get your idea featured in our newsletter.

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