BUSINESS IDEA | VENTURE STARTUP

Gun Detection Platform

The long arms of the law

Available Domain: Armorops.com

1. Problem/Opportunity❓

The Problem/Opportunity: Gun violence in the US is one of the biggest problems of this age. Take this chart of school shootings since 1966.

The key here is to be able to detect guns in schools, stadiums and other public settings to protect others in these locations So let’s build a software platform to achieve this.

Market Size: The market size, measured by revenue, of the Gun & Ammunition Stores industry was $18.5bn in 2023

2. Solution ✅

The Idea: A technology platform which helps lawmakers to identify guns in public places

How it Works:

• Schools, concert venues, workplaces or any establishment worried about gun violence can sign up for the platform

• The platform connects to the company’s CCTV cameras, through which computer vision is used to identify any guns in the building

• The company also uses sonar detectors to map out the area and discover any firearms or other weapons on the vicinity

Go-to-market: From a commercial perspective you’ll want to start by selling to concert venues or businesses who have deep pockets and can afford it

Business Model: Monthly subscription fee to use the platform

Startup Costs: This is an extremely technical platform and you’ll need to raise at least a few hundred thousand dollars to get this working realistically

3. How You’ll Get Rich 💰

Hold: For whoever builds this, it’s an incredibly important mission that I believe should be seen through for as long as possible, as opposed to looking for a quick exit

TOGETHER WITH PORTLESS

E-commerce fulfilment directly from China

As an e-commerce founder working with Portless is a no brainer. Why? Well with Portless you can:

• Improve gross margins by up to 40%, thanks to reduced shipping rates and leveraging Section 321 into the USA. 

• 3x your lead time thanks to JIT inventory. Replenish best-sellers in just 3-5 days, that way you can produce enough inventory to fulfil actual demand, rather than projected demand. 

• Leverage Section 321. This specific provision allows US-bound qualified shipments valued at $800 or less to receive duty-free entry.

The first 10 people to contact Portless will receive 20% off your pick-and-pack fees for your first three months.

PS: Make sure you tell the that Half Baked sent you 😉

DRUNK BUSINESS IDEA

Voodoo Doll App

Still on bad terms with your ex?

With our voodoo doll app you can design a voodoo doll of your ex to keep that hatred going.

JUST THE TIP

Trend 📈: High Protein Ice Cream

High protein ice cream is huge right now. Brands like halo top which provide low calorie, high protein ice cream have become more and more popular of late. Many are also opting to make high protein “creamis” at home using Ninja’s creami product.

Business Ideas

• Protein Creami Ice Cream Parlour: an ice cream parlour or truck that sells high protein creamis

• Creami Kits: kits for users to make different creamis at home

• Functional Ice Cream Brand: an ice cream brand with prebiotics or other functional health benefits

THE MONEYSHOT

From $100 Prototype to $100m in 4 Years

During the pandemic hundreds of thousands of businesses were forced to close their doors.

One such business was a float spa business being run by Michael Garrett.

And with his business shuttered and time on his hands Michael did what any great entrepreneur does…he started tinkering in his garage.

At the time Michael was a huge proponent of the benefits of cold plunge after hearing about it through Tim Ferriss, Wim Hof and Joe Rogan.

So he started tinkering with a design for a cold plunge for peoples' homes that was easy to maintain and use daily. After building a prototype from a $100 discarded bath he saw the opportunity in front of him and brought on his friend Ryan Duey to help launch the company.

Plunge.com was born.

Back in 2020 cold plunge was not the main stream activity it is today. So they pair had a challenge on their hands to educate and acquire customers.

Both Michael and Ryan had discovered the benefits of cold plunge through influencers, so the duo decided to go all-in on influencer marketing.

How?

By shipping their product directly to influencers. They shipped plunge pools to Aubrey Marcus, Andrew Huberman and even Tony Hawk.

In their first year they sold 30 or 40 units (units sell for c.$5k each).

But since then cold plunge has entered the zeitgeist, and products in this market have seen demand skyrocket.

With this tailwind supporting the business Michael and Ryan have managed to scale the business to a c.$100m/year revenue business in just 4 years, and haven’t raised any equity to do this.

It’s an incredible business and goes to show if you take the plunge into entrepreneurship it can change your life forever.

HALF BAKED PICK

Newsletter Pick: Turbocharge Weekly

Join almost 8,000 business leaders in subscribing to Turbocharge Weekly.
3 tips in under 3 minutes to accelerate your strategic projects.
Based on Lisa Carlin's learnings from over 50 strategy implementations, so that you don’t have to learn the hard way.
Subscribe here

X MARKS THE SPOT

#HalfBakedBizIdea

Katt with an intriguing AI business idea (with a killer domain too).

DM us or use #halfbakedbizidea on X/Twitter to get your idea featured in our newsletter.