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Business Ideas #108: Productivity Hacking, Micro Weddings...

Plus The $1 Billion Dollar WordPress Blog

Welcome to Half Baked, the newsletter serving up business ideas more hotly anticipated than the US Presidential debates.

Here’s what we’ve got for you today:

  1. Business Idea💡: Bringing personal coaching to productivity

  2. Drunk Business Idea 🍻: Helping all those aspiring singers out there

  3. Just The Tip 📈: Why micro weddings are a big deal

  4. The Moneyshot 🤑: The $1 billion dollar wordpress blog

Psst…if you want to read any previous editions of Half Baked you can on our website.

Let’s get into it.

BUSINESS IDEA | CASH FLOW BUSINESS

My Productivity Tutor 🧑‍💻 

Productising productivity

Available Domain: Myproductivitytutor.com

💡 TLDR: A platform which teaches people how to be productive and holds them accountable to it

1. Problem/Opportunity

The Problem/Opportunity: Hot take - the ability to work, like really work and be really productive, is a skill. It needs to be learned, practiced and honed over time. Because let’s face it…most of us are ridiculously unproductive.

Learning how to be truly productive could be incredibly transformative for someone…and for your bank account. So let’s build a business around this.

Market Size: The global productivity management software market size was valued at $55 billion in 2023. While this doesn’t exactly fit that market definition it’s not a bad proxy for it.

2. Solution 

The Idea: A program which teaches people how to be productive and holds them accountable to it

How it Works:

  • Users sign up to the program which they complete in small cohorts which meet regularly to keep everyone motivated and accountable

  • They are assigned personal productivity coaches who check in on them daily and works with them to get the most from the program

  • Participants also receive productivity tracking software, education and best practice approaches to working as part of the program too

Go-to-market: Find reddit forums where people are complaining about procrastination. These are your first customers.

Business Model: Monthly subscription fee

Startup Costs: $0

3. How You’ll Get Rich 💰

Hold: This could be a great cash flowing business for whoever builds it

DRUNK BUSINESS IDEA

Microphone Shampoo Bottle

Who doesn’t love to sing in the shower? Well now, with our hybrid microphone shampoo bottle you can sing to your heart’s content.

Will the electronics in the refillable bottle shock you when water hits it? We have no idea, but there’s only 1 way to find out!

JUST THE TIP

Trend 📈: Micro Weddings

Weddings are expensive af. This is one of the reason so many couples are turning to “micro weddings”, which are smaller, more intimate weddings typically with less than 50 guests.

Business Ideas

  • AI Micro Wedding Planner

  • The Knot for Microweddings

  • DIY Microwedding Kits

THE MONEYSHOT

The $1 Billion Dollar WordPress Blog

There’s a rule in business: if you’re early to a mega trend, you can ride that wave to build an incredible business.

That’s exactly what Syed Balkhi did and how he did it.

Back in 2002 Syed moved from Pakistan to the US with his family when he was just 12 years old. He taught himself English and started building websites at age 13 for local businesses for c.$250 each.

Building websites at the time was a slog.

But then, 3 years later, Syed discovered the magic of WordPress.

Wordpress is an open source tool for creating websites and Syed realised that this was a gamechanger in the web development game.

In 2009, 3 years after discovering WordPress, he decided to go all in it, which in hindsight was a brilliant move.

Today WordPress powers around 474 million (or 43%) of the world’s websites.

Syed decided to launch a blog called WP Beginner to help others learn and use Wordpress. It contained a huge amount of free information and guides on how to use the platform.

And it blew up.

Today Syed’s blog still gets around 1m visitors per month.

After making his first million. by age 21 Syed realised he could do better.

He monetized the site with affiliate deals and ads, but that wasn’t enough. Instead he decided to buy WordPress plugins and then out them through his distribution on the blog.

When these were making money he’d reinvest the profits to buy more plugins and rinse and repeat.

Today Syed’s WordPress empire makes more than $100m revenue per year and is valued at over $1bn.

INFLUENCER IDEAS

#HalfBakedBizIdea

Taylin Simmonds with a super interesting idea in the creator economy

DM us or use #halfbakedbizidea on X/Twitter to get your idea featured in our newsletter.

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