BUSINESS IDEA | STARTUP

Morning Brew for Longevity 👴 

Live long and profit 🖖

Available Domain: Longevitydaily.com

1. Problem/Opportunity❓

The Problem/Opportunity: When we started Half Baked 6 months ago we set out with an audacious goal. Well…2 audacious goals.

Apart from making some money our ultimate ambition was, and still is, to build the “Morning Brew for business ideas”. A media brand helping founders to find and execute on their next big idea. But to date no-one has applied this thinking to maybe the one area people care about more than making money…living longer. Which is why we think one of our readers should.

Market Size: The longevity and anti-senescence (what a word) therapy market size was valued at $27bn in 2023 and is growing rapidly

2. Solution ✅

The Idea: A daily newsletter breaking down the latest developments in the longevity space

How it Works:

• Start by signing up for a newsletter platform of your choice, like beehiiv or Kit

• Create a template for your daily newsletter and decide on what content you’ll share each day

• Start posting on Twitter and Reddit to get early subscribers and once you start earning ad revenue you can start pumping that into ads to automated and scale subscriber acquisition

• Over time, once you’ve built up your audience, you could sell your own products through this distribution too

Go-to-market: Your early subscribers are sitting in subreddits, facebook groups and other online communities. Find those communities and you’ll find your audience

Business Model: Sell ads

Startup Costs: All you need to start this is a laptop and a newsletter platform like Beehiiv

3. How You’ll Get Rich 💰

Exit Strategy: The most likely path here would be to exit to a large media company looking to own an audience in this space or a tech company in the health space, like Oura

Exit Multiple: Newsletters are valued on revenue or the number of subscribers. This would be an extremely high value audience, so each subscriber could be worth $5+

DRUNK BUSINESS IDEA

Portable Urianl

No pitch required. You know this is a +$1bn idea.

JUST THE TIP

Trend 📈: Gen-Z Focussed Apps

There are some well known formulas for startup ideas. Uber for X. Airbnb for X. But recently a new formula has emerged for startup ideas, which is to build X for Gen Z. Tonnes of startups have emerged to create products for this demographic and are having huge success in doing so.

Recent Raises

• Noplace: a mashup of Twitter and Myspace for Gen-Z, raised $15 million

• Fizz: a credit-building debit card aimed at Gen-Z, raised $14.4m last month

• Rove: a travel card for Gen-Z, is in Y-Combinator’s W24 batch

THE MONEYSHOT

The Founder Who Lost to Zuck, But Won in Life

Every founder should have a poster of this guy in their office.

He hacked into a bank at age 14, sold his startup for hundreds of millions of dollars and today is living his dream life.

This is his story.

As a teenager Tom Anderson was a computer whiz. But instead of using his skills for good Tom worked in the shadows as a hacker. At age 14 he managed to hack into the security system of Chase Manhattan Bank, prompting an investigation from the FBI. This kid was going places.

After a short stint in employment and running his own direct marketing company, one day in 2003 Tom and some of his fellow eUniverse employees were using Friendster and saw the potential in social networking.

So in just 10 days they built their own Friendster competitor and in August 2003 Myspace went live.

They leaned on eUniverse’s 20 million users and e-mail subscribers and by 2005 Myspace was the 7th most visited website in the world. It was the dominant social media platform of the time. In fact, that same year, a young upshot named Mark Zuckerberg offered to sell his little social network to Myspace for $75 million, but they declined his offer.

Whoops.

Instead, in July 2005, Myspace itself was acquired by Rupert Murdoch’s News Corporation for $580 million.

Post-acquisition Myspace kept growing and by 2008 Myspace was generating $800m revenue per year, until terrible management of the platform and poor product decision led to the site bleeding users.

Which is why in 2011 News Corp sold Myspace to Specific Media Group and Justin Timberlake for just $35m. Turns out JT knows as much about tech investing as he does about driving sober.

So in the end the acquisition was a disaster for News Corp. And having watched Succession, you can bet your ass a lot of people got fired over this.

But what happened to Tom?

Well like a hero in an old western Tom rode off into the sunset with his hundreds of millions of dollars. Since then Tom has spend his time investing in property, living in Hawaii and travelling the world, sharing his photography skills on his Instagram.

Which goes to show that oftentimes people rail on the “losers” in certain industries. Myspace losing to Facebook. Pepsi playing second fiddle to Coke.

Well if making hundreds of millions of dollars and living in Hawaii is being a loser then sign me up.

INFLUENCER IDEAS

#HalfBakedBizIdea

We all need Saurabh’s idea 😮‍💨

DM us or use #halfbakedbizidea on X/Twitter to get your idea featured in our newsletter.