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Business Ideas #202: Meeting Deposits, Walking Pads...

Plus The Founder Who Beat Cancer to Build a +$20m/year Business

Welcome to Half Baked, the newsletter serving up business ideas as badass as Tesla’s new cybercab 🤯

Here’s what we’ve got for you today:

  1. Business Idea💡: Solving the “no-show“ problem once and for all

  2. Drunk Business Idea 🍻: Giving Tesla their next big product idea

  3. Just The Tip 📈: Treadmills are getting replaced by this…

  4. The Moneyshot 🤑: The founder who beat cancer to build a +$20m/year Business

P.S…if you want to read any previous editions of Half Baked you can on our website.

P.P.S…if you were forwarded this email and want to subscribe, you can here.

Let’s get into it.

BUSINESS IDEA | CASH FLOW BUSINESS

Meeting Deposits Platform 📞 

Show up or pay up

Available Domain: Callcommit.com

💡 TLDR: A meeting booking platform where a user pays a deposit when they book in a meeting which is then forfeited if they do not show up to the call

1. Problem/Opportunity

The Problem/Opportunity: In the digital age we’re all getting stood up more than ever before. It’s so easy for people to “forget” about Zoom meetings that you can be left all alone on a call waiting for someone to join.

For internal meetings this can be harmless, but for founders with limited time doing sales calls or demos these no-shows can really hurt their business. So let’s build a product to stop the no-shows for good.

Market Size: The global online appointment scheduling market size was valued at $546m in 2022

2. Solution 

The Idea: A meeting booking platform where a user pays a deposit when they book in a meeting which is then forfeited if they do not show up to the call

How it Works:

  • An attendee can use the software to schedule a meeting

  • Organizers set a deposit amount that’s required to be paid which the attendee pays

  • If the attendee shows up, the deposit is refunded. If they don't, the organizer keeps the deposit as compensation for their time. This decision is made automatically by the platform through recording the first 5 - 10 minutes of the meeting and identifying if the person joined or not

  • The platform handles all of the financial transactions and over time should grow to integrate with popular calendar and video conferencing tools.

Go-to-market: Target initial adoption among freelancers, consultants, and small businesses who frequently experience no-shows.

Business Model: Take a % of each deposit when it’s paid after someone doesn’t show up to a meeting

Startup Costs: You could get a version of this up-and-running very cheaply

3. How You’ll Get Rich 💰

Hold: You could potentially exit to a large scheduling platform but in the absence of that this would be a great cash flow business

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Book a free strategy call with their team today !

DRUNK BUSINESS IDEA

Cyber Diapers

Tesla had a huge product launch event yesterday, showing off their CyberCab, Robovan, Optimus robots and much more.

But we think they need to complement this product line with something more…simple…the Cyber Diaper. This would be an incredible addition to their line up right?

JUST THE TIP

Trend 📈: Walking Pads

Walking pads (a lighter, more easily stowed away version of a treadmill) have been getting more and more popular in recent months. With more people working from home and looking to hit their step count walking pads have become a cheap, effective way for people to get their steps in. And we think you could create some businesses by hopping on this trend.

Business Ideas

  • Virtual Races App: Walking pad-based virtual races and competitions platform to help motivate people to use their walking pads as much as possible

  • Walking Pad Gait Analysis: Create an app which uses footage of someone walking on a walking pad to analyze their gait and walking/running style and recommends changes to their technique

THE MONEYSHOT

The Founder Who Beat Cancer to Build a +$20m/year Business

Most founders have to endure tough times to make it big in business.

But this founder’s journey is far beyond the norm and is like something out of a movie.

This is his story.

Michael Henderson had a tough upbringing.

On the back of his tough childhood Michael, who was 21 at the time, wanted something better for his younger sister, who was aged 4. So as a very young man Michael and his wife adopted his sister to take care of her. This made them grow up very quickly and was a core moment of development for Michael, where he took responsibility from a very early age.

For the next 25 years, after a brief stint in the US Navy, Michael built a career for himself in the automotive industry, becoming a partner and EVP in a chain of collision centers which are businesses that test the safety of cars. Life alongside his wife and kids was great…until January 2019 when he received a phone call from a doctor.

Michael was diagnosed with stage III testicular cancer. He was 45 years old at the time with a young family and the thought of leaving them behind was terrifying for him. So he fought like hell.

Michael kept his full-time job while going through chemotherapy treatments 5 days per week for months. He would go into the hospital for that day’s treatment at 6:30 AM, leave by 1 PM, drive in Los Angeles, California traffic for two hours to go to work, then he’d have to drive two more hours to go home. Rinse and repeat.

He recovered but this experience left a mark on Michael. After going through this he knew that he wanted to leave behind something for his family to continue a legacy. So, he opted to create a brand. He just needed an idea.

Then one day, while training in the gym, he noticed a basic black duffle bag, and he had his lightbulb moment. He could make a bag that was 10x better than what was out there. So in 2020, after designing his perfect gym bag and deciding on his brand, Michael was ready to launch.

He founded Wolfpak.

The innovative design of the bagpacks, coupled with Michael’s personal story, sent waves through the fitness community. It was an instant hit.

The bag was designed with multiple components for books, laptops and even food. Moreover Michael added velcro to the front of the bags and started creating patches that could be added to each bag, so every owner could personalise their bag.

While public revenue figures aren’t available for the business we estimate, based on their website traffic, average price per bag and assuming a 2% - 3% conversion rate, that this business today is doing around $20m in revenue per year.

As for Michael’s goal of creating a family legacy, not only do his daughters work for the company, but his younger sister does as well. It’s a family business generating generational wealth.

All of which shows that no matter what we have facing us, with the right work ethic and mentality, we can become unstoppable.

INFLUENCER IDEAS

#HalfBakedBizIdea

Dylan Field sharing a very popular idea 👀

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