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Business Ideas #250: Bug Testing, Ayahuasca...

Plus The Founder Who Started a $5bn Industry

Welcome to Half Baked, the newsletter serving up business ideas as often as Google is dropping big announcements this week šŸ“£ 

Hereā€™s what weā€™ve got for you today:

  1. Business IdeašŸ’”: ā€œItā€™s not a bug, itā€™s a feature business ideaā€

  2. Drunk Business Idea šŸ»: Reimagining ā€œLEGO for adultsā€

  3. Just The Tip šŸ“ˆ: The tech bro trend thatā€™s going nowhere

  4. The Moneyshot šŸ¤‘: The founder who started a $5bn industry

P.S: If you want to read any previous editions of Half Baked you can on our website and if you were forwarded this email you can subscribe here.

P.P.S: Half Baked is free. Half Baked will always be free. Thatā€™s thanks to the support of our sponsors. Weā€™d love if you could take a moment to check them out.

Letā€™s get into it.

BUSINESS IDEA | STARTUP

AI Agents for Bug Testing šŸŖ² 

The test is yet to come

Available Domain: Bugspot.ai

šŸ’” TLDR: A platform which uses AI agents to autonomously navigate websites and applications, simulating real user behavior and identifying bugs.

1. Problem/Opportunityā“

The Problem/Opportunity: ā€œItā€™s a feature, not a bug.ā€ If you work with or around software engineers youā€™ll have head this phrase. Itā€™s an incredible way for developers to justify any mistake they may makeā€¦

But hereā€™s the thing, most bugs canā€™t be rebranded as features. Theyā€™re just mistakes that need to be fixed. These bugs are usually caught by QA teams but, as most engineers will tell you, users catch far more errors than the QA team ever do. So why not leverage AI agents to create an army of bug-finding users who will scavenge for bugs like a hungry armadillo. Hereā€™s what weā€™re thinking.

Market Size: The global software testing market size was valued at $40 billion in 2023.

2. Solution āœ…

The Idea: A platform which uses AI agents to autonomously navigate websites and applications, simulating real user behavior and identifying bugs.

How it Works:

  • A user signs up to the platform and lists the website or app they want to be tested.

  • AI agents then use the app or website in a way that simulates human behaviour, testing onboarding flows, buttons, dropdowns and everything in-between. These AI agents could work 100x faster than humans and you could have 100x more agents on the website testing (while not crashing the website or app of course).

  • A report is produced highlighting all of the bugs and other errors which are graded based on their severity for the team to fix.

Go-to-market: Target medium-sized tech companies and startups in the first instance, then grow from there.

Business Model: Freemium SaaS model with tiered pricing based on how much testing a user requires.

Startup Costs: Testers.ai is a player in this market, but no-one is leading it just yet.

3. How Youā€™ll Get Rich šŸ’°

Exit Strategy: You could exit to a coding platform like Replit or large website building platform like Webflow who could layer this into their offering.

Exit Multiple: A strategic acquirer would likely pay 15-20x ARR for this type of company. Gotta love that ā€œAIā€ premium.

TOGETHER WITH GROWTH SCHOOL

Learn AI from the Masters

AI is changing everything, and itā€™s easy to feel left behind.

Thatā€™s why Growth School is here with a 2-Day AI Mastermindā€”a live, hands-on event to help you automate your work life fast.

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šŸ‘‰ Foundations of Generative AI, Neural Networks, LLMs & master advanced prompting

šŸ‘‰ How to use diffusion-based AI models and their real world application

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šŸ‘‰ Building CustomGPTs & AI Agentic flows

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No technical jargon ā€“ just clear, actionable insights.

The best part? It is usually for $395, but the first 100 Half Baked subscribers to register get in for FREE!

DRUNK BUSINESS IDEA

LEGO Furniture

LEGO is great. But itā€™s not super practical is it? You finish a LEGO set and all you can do is leave it on your shelf until your mum or girlfriend asks you to put it away.

Well now it is. With these large, soft, LEGO pieces you can create your own furniture in whatever shape or color you like.

The possibilities (and the potential lawsuits from LEGO) are endless.

JUST THE TIP

Trend šŸ“ˆ: Ayahuasca Retreats

Psychedelics are having a moment right now. Many startups are exploring using psychedelics for treating mental health conditions. But the OG psychedelic experience in Silicon Valley is going on an ayahuasca retreat. Ayahuasca is a traditional psychedelic brew used for centuries by indigenous peoples in the Amazon Basin and many tech leaders including Sam Altman, Sergey Brin and Steve Jobs have all used psychedelics in their careers. Of course going on a retreat like this and gigafrying your brain can have some long lasting side effects, but this is still a market you could build a business in if itā€™s your thing.

Business Ideas

  • Post-Ayahuasca Retreat Support: Create a company which specializes in support for people who return from ayahuasca retreats

  • Ayahuasca Retreat Content Brand: Create a brand (YouTube channel, newsletter etc.) which interviews people who have had ayahuasca experiences to share their story

TOGETHER WITH KLONDIKE ROYALTIES

Own a stake in Alaskaā€™s oil reserves.

  • Estimated 300 million barrels of recoverable reserves

  • Royalty-based model reducing operational risks

  • Projected 25+ years of reliable, high-margin royalty income

THE MONEYSHOT

The Founder Who Started a $5bn Industry

Some founders donā€™t just invent new products, they invent brand new markets.

Take this founder who, at the age of 17, discovered an obscure drink and kickstarted a $5bn market.

This is his story.

They say you canā€™t trust a man with two first names. Well George Thomas Dave (better known as GT Dave, much cooler) has three first names. Is there a rule for that?

GT was born in 1977 and from a young age he cultivated a spiritual worldview, mainly driven by his parentsā€™ and their love of Eastern philosophy. In fact the family frequently visited a famous ashram in India. Not exactly your traditional family holiday.

In 1992, when GT was a freshman in high school, his family received a SCOBY (Symbiotic Culture of Bacteria and Yeast) from a family friend who had received it from Buddhist nuns. Daveā€™s mum took thiS SCOBY and started brewing a drink that most people in the USA had never heard ofā€¦Kombucha.

Dave was initially embarrassed by him mumā€™s antics. But in 1994, GTā€™s mother was diagnosed with an aggressive form of breast cancer. Her doctors were surprised by her robust immune system during treatment, which GT, who was just 15 at the time, attributed to her years of drinking kombucha.

Believing the product had healing properties GT started brewing it himself in his parents' kitchen. So at age 17, with no formal training or business plan, he began bottling and selling his kombucha to local health food stores in Los Angeles.

He had founded GTā€™s Living Foods.

The business started extremely small. GT would hand-deliver bottles to stores from the trunk of his car. His first sale was two cases (24 bottles) to Erewhon Natural Foods, where nearly all bottles sold on the first day.

He continued to home-brew kombucha in his family home. His operation quickly outgrew the kitchen and expanded to the living room. Dave would sleep from 4p.m. to midnight and work while his family slept.

GT's Kombucha continued to grow, and by December 1997, he was selling 30 to 50 cases per day. He opened a brewery in a 2,000-square-foot industrial space and began selling through Whole Foods Market. That year the company also launched the first flavored Kombucha and by 2003, GT expanded and moved into a larger brewing facility to begin national distribution.

Today the company produces over one million bottles per year in its 100,000-square-foot campus in Vernon. GT has declined multiple acquisition offers and remains sole owner of the business, which is worth over $900 million and represents 40% of the U.S. kombucha market. Thatā€™s how GT earned his nickname as the King of Kombucha.

Clearly being first to market worked for GT Dave. But I think the wider lesson from his story is that you have to believe in what youā€™re doing. GT truly believed in the benefits of kombucha and he wanted to share them with the world.

So whatever business you decide to start you need to believe that it truly matters.

Thatā€™s the only way youā€™ll do what it takes to win.

1 - 1 FOUNDER FEEDBACK

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