BUSINESS IDEA | STARTUP

SaaS Pricing Comparison Tool💲 

SaaS-tisfaction guaranteed

Available Domain: Ratedar.io

1. Problem/Opportunity❓

No-one likes getting ripped off. Although sometimes people just get the better of us…

But for businesses who use SaaS pricing they’re almost always being ripped off. SaaS pricing can change on a dime and many businesses have no idea they’re paying far more than they should for their software. So let’s shed a little light on the situation.

Market Size: Global SaaS spending reached $195 billion in 2023

2. Solution ✅

The Idea: A tool which helps businesses to understand if they’re being overcharged for their subscription products

How it Works:

• A business signs up to the platform and connects up their banking data and/or billing software so the tool can pull out how much they’re spending on their different SaaS subscriptions

• The company also answers a few questions, like how many users they have, for different tools they use

• Data from all companies connected to the platform is anonymized, put into cohorts and shared to compare the rates different companies are paying

• They can then contact the SaaS company to request a reduction in their monthly fee if they’re paying more than other similar companies

Go-to-market: Start as an agency where you simply offer to negotiate on business’ behalf to get them a reduction in their SaaS bills. Build up your users then expand into this product

Business Model: Charge a % of the savings generated to ensure aligned incentives

Startup Costs: Using the GTM strategy above you could start this incredibly cheaply

3. How You’ll Get Rich 💰

Exit Strategy: The goal here is to sell to a SaaS management platform like Cledara, since this businesses could be a lead magnet for this business

Exit Multiple: You could exit for 8x - 12x ARR

TOGETHER WITH OMNISEND

Boring Marketing that Delivers BIG Results

The thrill of not knowing how something will turn out? That’s what gets your heart racing, right?

But you know where excitement has no place? Marketing.

With marketing, you want predictability. So much predictability, it’s almost boring.

That’s why Omnisend is a marketer’s dream. In 2023, for every $1 spent on Omnisend’s email & SMS marketing, merchants made $73 back.

Yes, $73 for every $1.

It’s not flashy. It’s not a gamble. It just works. Every. Single. Time.

At Half Baked, we only recommend tools that actually deliver. That’s why we partnered with Omnisend—because they’re the real deal.

From popups to newsletters to abandoned cart recovery, 125,000+ e-commerce brands use Omnisend to grow their revenue while keeping costs low.

Use code HALFBAKED10 & get 10% off your first 3 months.

For new paid plans only, expires Dec. 31, 2024

DRUNK BUSINESS IDEA

Memecoin Gift Cards

With Christmas closing in fast you can bet a lot of people are out there scrambling for last minute gifts for their loved ones. Well why not give them the gift of generational wealth?

Well with our range of Memecoin Gift Cards you can give someone you love the chance to get rich through the memecoin market.

This is truly the opportunity of a lifetime.

JUST THE TIP

Trend 📈: Natural Fiber Clothing

Most clothes today are made from a litany of synthetic materials like polyester, nylon and other plastics. And with everyone becoming more aware of the dangers of plastics in food it’s only a matter of time before people turn their attention to their clothing and what their skin absorbs from the clothes they wear. You can expect some huge clothing businesses to be built using only natural fibers like cotton and wool in the future. So why not get in before it’s cool?

Business Ideas

• Natural Fiber Sportswear Brand: Athletic wear focusing on temperature regulation properties

• Natural Fiber Sock Brand: Create a colorful sock brand which only uses natural fibers to compete with Happy Socks

TOGETHER WITH CONFLUENCE VC

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That’s why a lot of them (including investors from a16z, Bessemer, Founders Fund, and Sequoia) trust this free newsletter.

It’s a five minute-read every morning, and it gives readers the information they need ASAP so they can spend less time scrolling and more time doing.

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THE MONEYSHOT

From $0 to $4m ARR in 4 Weeks

We cover a lot of fast-growing businesses on Half Baked. But this might be the fastest we’ve ever seen.

Because these two founders managed to take their business from $0 to $4m ARR in just 4 weeks (kinda).

This is their story.

Anton Osika (left) is basically a genius.

The Swede has been coding since he was 12 years old and graduated top of his class from the KTH Royal Institute of Technology, Sweden’s largest technical university.

After graduating from college in 2015 Anton did a lot of cool s**t. He was the first technical hire at Sana (AI knowledge tools for enterprise) and in 2020 he co-founded Depict.ai (dynamic product grids for e-commerce stores). The latter went through Y-Combinator and raised $20m in funding. But his breakout success didn’t come until he teamed up with Fabian Hedin.

Fabian is another Swedish genius. He’s been building businesses since he was 10 and sold a prop-tech startup while still in high school called Tenfast.

He attended the KTH Royal Institute of Technology a few years after Anton, graduating in 2021, and like Anton went on to work on cool projects. In fact Fabian actually worked on the computer interface used in Stephen Hawking’s wheelchair. In 2022 he went to work for Depict.ai which is where he met Anton.

While they enjoyed working together at Depict the pair had bigger aspirations. They wanted to allow anyone who wanted to create software to be able to do so, not just the 1% who can code today.

So in October 2023 the pair teamed up to realize their dream.

They founded Lovable.dev.

They spent the next year building their software. They wanted to create ChatGPT for building websites where users could simply type what they wanted to build, however existing AI tools got stuck in this process. During their development cycle Anton and and Fabian however found a system for making more reliable agentic systems. How? Well they could tell you but they’d have to kill you. It’s one of those things.

In October 2024 they launched the beta for their first product which they named GPT Engineer. Shortly after launching the beta the product reached the front page of Product Hunt and Hacker News and the team had a waiting list of over 27,000 people.

Around this time they also announced the close of a pre-seed funding round of €6.8 million (approximately $7.5 million).

A few weeks later they officially went live and after just four weeks they reached $4m of ARR, which has to be some kind of record right? As for where the business will go the sky’s the limit. This may be the first time you’ve ever heard of lovable.dev, but it certainly won’t be the last.

But you may be thinking “ok great I just need to be a super genius and I can start a successful company.” But the lesson here is not in the founders, it’s in the product.

More and more tools are appearing everyday that will allow idea people like you and me to launch software products in no time and for next-to-no cost. There’s going to be a Cambrian explosion of software products built in the coming years. So when everyone is able to build software for almost $0 the thing that matters most is your idea.

The age of the “ideas guy” is just beginning…

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