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Business ideas #273: Dual Bottles, Slow Travel...
Plus The $12bn Company that 99% of VCs Rejected
Welcome to Half Baked, the newsletter serving up business ideas as consequential as the Supreme Court’s decision to uphold the TikTok ban 👀
Here’s what we’ve got for you today:
Business Idea💡: An idea for all the gym rats out there
Drunk Business Idea 🍻: A product that’s the best thing since sliced bread
Just The Tip 📈: A travel trend presenting huge opportunities
The Moneyshot 🤑: The $12bn company that 99% of VCs rejected
P.S: If you want to read any previous editions of Half Baked you can on our website and if you were forwarded this email you can subscribe here.
P.P.S: Half Baked is free. Half Baked will always be free. That’s thanks to the support of our sponsors. We’d love if you could take a moment to check them out.
Let’s get into it.
BUSINESS IDEA | VENTURE STARTUP
Dual Compartment Water Bottle 💧
Dually noted
Available Domain: Splitsip.com
💡 TLDR: A dual compartment water bottle for sports featuring two separate chambers to hold separate drinks
1. Problem/Opportunity❓
The Problem/Opportunity: There are lots of reason to hate January. Christmas is over. Summer is still months away. And if you’re a gym regular you have one more reason to hate January…the New Years Resolutioners.
But while the Resolutioners won’t make it past February there’s a problem gym goers face year round…trying to manage different drinks. Gym-goers will try to consume pre-workout, BCAAs, a protein shake and plain old water all using just one water bottle. So why not create a product at the very least cuts this problem in half? Here’s what we’re thinking.
Market Size: The global water bottle market was valued at $8.2 billion in 2023 and is expected to grow at a CAGR of 4.3% through 2028
2. Solution ✅
The Idea: A dual compartment water bottle for sports featuring two separate chambers to hold separate drinks
How it Works:
The stainless steel water bottle (no microplastics here) is designed with two separate chambers, both of which are accessible through a straw in the top which twists between the chambers
Gym-goers can then add two separate drinks to each bottle, like water and electrolytes, pre-workout and a protein shake, Monster energy and BCAAs, the possibilities are endless
The chambers are thermally isolated to maintain different temperatures and to prevent mixing
The divider between the chambers can be removed to make cleaning the bottle as easy as possible
Go-to-market: Follow the Gymshark model and work with fitness influencers to get the brand out there on social media
Business Model: Charge $34.99-$44.99 per bottle
Startup Costs: You’ll need at least $10k - $20k at least to start this business to design the product, do an initial production run etc. so using your savings or taking on a small amount of investment will be the approach here
3. How You’ll Get Rich 💰
Exit Strategy: Sell to a major brand in this space like Blender Bottle
Exit Multiple: Based on comparable exits in the sports/fitness accessories space you could sell this for 2.5-4x revenue
TOGETHER WITH BEEHIIV
We Love Newsletter Businesses
Newsletters are an incredible way to build a tight-knit community of people just like you. Plus whether you’re sending a newsletter to 10 people or 1,000,000, the effort is the same, making them incredibly high-margin businesses.
And because our job is to spark ideas, we’ve got three killer newsletter concepts you could launch (seriously, they’re up for grabs—maybe it’s your time to shine?):
💡 Droids Daily - Morning Brew for robotics. A niche audience that’s ready to geek out and pay up. High-value, untapped potential.
😂 The Meme Times - All the day’s major headlines, told through memes. Broad appeal, viral-worthy, and a totally fresh twist on news.
🎙️ The Employee # Newsletter - Interviews with the OG unicorn employees. Packed with insider insights from the earliest employees of billion-dollar startups.
If you’re starting one of these (or your own brilliant idea), beehiiv is the platform to grow your newsletter from Day 1.
Start your free trial today and use this link for 20% OFF your first 3 months.
DRUNK BUSINESS IDEA
The Candwich
Tired of your sandwiches getting crushed in your lunchbox? Hate the fact that a good sandwich goes bad in just a few hours?
Introducing the revolutionary Candwich™. Picture this…a perfectly preserved sandwich, floating in a protective gelatin mix, hermetically sealed in space-age aluminium. Guaranteed to stay edible for up to five years, which is how you know it contains the best ingredients and preservatives out there.
Available in ham and cheese, PB&J flavor coming soon.
JUST THE TIP
Trend 📈: Slow Travel
Who doesn’t love to travel? Experiencing new cultures, trying out new foods, it’s one of the great joys of life. But for most of us travel entails brief, action-packed visits to a country or city where we try to see as much as we can in just a few days. But a new trend has emerged in the travel space which completely rejects this approach…and it’s called “slow travel”. Slow travel is a practice where individuals travel for longer periods of time and immerse themselves in local communities over a few weeks or months rather than brief visits. Many people do this by living as digital nomads, a trend which has taken off in recent years too. It’s a growing market full of opportunity.
Business Ideas
Digital Nomad Housing Platform: Develop a specialized housing marketplace focused on medium-term stays (2-4 months) in digital nomad visa countries
Digital Nomad Tax and Compliance Platform: Build a service helping digital nomads to manage their tax obligations across multiple jurisdictions, handling documentation for visa requirements, ensuring compliance with local regulations etc.
TOGETHER WITH BELAY
Accomplish More. Juggle Less.
When you love what you do, it can be easy to take on more — more tasks, more deadlines, more hours – but before you know it, you don’t have time to do what you loved in the beginning. Don’t just do more – do more of what you do best.
BELAY’s flexible staffing solutions leverage industry experience with AI systems to increase productivity without sacrificing quality. You can accomplish more and juggle less with our exceptional U.S.-based Virtual Assistants, Accounting Professionals, and Marketing Assistants. Learn how with our free ebook, Delegate to Elevate, and leave the more to BELAY.
THE MONEYSHOT
The $12bn Company that 99% of VCs Rejected
As a founder rejection is something you simply can’t avoid.
Take these founders who were rejected by 99% of the investors they spoke to, only to go on to build a $12bn business.
This is their story.
Roy Mann and Eran Zinman have a lot in common.
They’re both from Israel. They’re both technical (Roy studied Computer Science and Eran studied Electrical Engineering and Computer Science), they both served in the military and it turns out they’re both great founders. Even today the two do almost everything together, including walking to and from their office. But it was a long road to get to where they are today.
The the two met in Unit 9900 of the IDF’s Intelligence Corps, where Roy recruited Erah to a special team he led as a reservist. Later, the two parted ways, with Roy going to work at Wix and Eran going to work for Conduit.
While at Wix Roy noticed the company had big challenges in tracking employee projects and helping employees to work more closely together. Roy then approached Eran with the idea of developing a software solution that could solve these problems. Eran was in.
They began developing the product in 2010, which they called “daPulse” (terrible name boys) which was initially an internal communications tool. After two years they had built their first prototype and at that stage they knew they needed investment to keep going, so they started reaching out to investors. One by one they were rejected. In fact 99% of the VCs they spoke to rejected them.
But in 2012 they did manage to raise money, taking on $1.5 million in seed funding so it could be spun out of Wix. They spent the next two years building and over time the platform morphed into a project management tool. In 2014 they officially launched their software which allowed users to create their own customized project management tools. They also took this opportunity to rebrand the business.
They officially launched monday.com.
With a new name and an official product launch the team needed users. And they took a pretty ingenious approach to acquiring customers. Unlike companies that push their software organization-wide through centralized sales, monday started with a single department. This department then “infected” others with enthusiasm for the platform, leading to organic expansion within the organization.
Couple this with the fact that the product was easy to use and monday ended up achieving a remarkable metric, where their customer retention rate has consistently exceeded 100%.
From 2016 to 2019 the business grew incredibly quickly, raising $233m over four rounds (Series A - D). Over this period revenue exploded too, growing from $6m ARR to $120m ARR just three years later. At their Series D in 2019 the business reached unicorn status, achieving a valuation of $1.9 billion. But monday hasn’t stopped there.
The company kept growing and went public on June 10, 2021 on the Nasdaq stock exchange with an initial valuation of $6.8 billion. In August 2024 the company hit $1 billion in annual recurring revenue (ARR) and today it’s valued at $12bn. Boy those investors who passed must be kicking themselves right now.
But monday’s story proves that, in entrepreneurship, you have to be willing to put up with rejection. You’ll get rejected. You’ll get knocked down. But that’s what you’re signing up for. The key is to harness the disappointment and despair and use it to fuel you.
Because that way you can have the last laugh.
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