BUSINESS IDEA | CASH FLOW BUSINESS

Biohackers Routines Site 🧬 

Playing the long game

Available Domain: Longvitae.io

1. Problem/Opportunity❓

The Problem/Opportunity: Human beings love routine. We talk about our routines, study the routines of the rich and famous and constantly try to improve and stick to our own routines no matter what.

But one group of people have by far the most interesting routines these days…biohackers. People like Bryan Johnson are meticulously crafting perfect daily routines to help them live longer, something we all hope to emulate. So why create a website which tracks all of these experts’ routines? Something like Routines.club (which made $200k in 6 months btw) but for biohackers. Here’s what we’re thinking.

Market Size: The longevity and anti-senescence therapies market is worth around $30bn today

2. Solution ✅

The Idea: A website that tracks the daily routines, habits and practices of biohackers and longevity athletes

How it Works:

• You create a list of the best known longevity athletes on the planet (Bryan Johnson, Dave Pascoe, Brooke Paulin etc.)

• You create a website with individual pages for each athlete on the site which tracks their daily routines, supplement usage, habits, biomarkers (if they share that data) and so on, which you keep up to date since they are constantly tweaking what they’re doing

• You monetize the site by linking to products or supplements they use in their routines and getting paid as an affiliate

Go-to-market: Start by making threads on these longevity athletes, share them on X and link back to the website

Business Model: Affiliate partnerships with health/fitness products

Startup Costs: You could start this for basically $0, you’re just setting up a basic website with some affiliate links, super simple

3. How You’ll Get Rich 💰

Hold: This won’t be a huge, venture scale business but could be a great cash flow business for whoever builds it

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DRUNK BUSINESS IDEA

Silica Gel Candies

• Do you constantly have packages arriving at your door? Ever tempted to crack open that Silica Gel packet with the “DO NOT EAT” on the label to see (or taste) what’s inside?

• Well now you can with these edible Silica Gel Candies.

• These crystal-clear, sugar-dusted gummy treats look exactly like those mysterious packets in your shoe box, but are 100% edible and 100% delicious.

• And if you own an e-commerce brand you can add these to your shipping boxes to really confuse your customers.

Vote

• ✅ Yes this actually exists

• ❌ Nope you totally made this up

JUST THE TIP

Trend 📈: Silicone Scar Tape

• We all have scars. Figuratively of course but we’re talking about actual physical scars today. Some of us embrace them, others want them gone as quickly as possible. And for the latter silicone scar tape have been a godsend.

• It’s a specialized product used for wound healing, scar reduction, and post-surgical recovery that’s far cheaper than existing laser treatments.

• The product has gone viral lately through viral TikTok videos showcasing scar tape transformations.

Business Ideas

• Scar Tracking App: Create an app where you take pictures of scars to track their recovery over time as you apply different treatments to them.

• Silicone Scar Tape for Tattoos: Offer a specialized silicone tape for tattoo aftercare to reduce scarring and enhance healing

THE MONEYSHOT

Building an $11bn Business by Taking on the Spreadsheet

Here at Half Baked, we like to say that wherever someone’s using a spreadsheet, a SaaS opportunity exists.

Well these founders took this a step further by trying to reinvent the spreadsheet itself, building an $11bn business in the process.

This is their story.

Howie Liu (middle), Andrew Ofstad (left), and Emmett Nicholas are an incredibly impressive team.

They met as engineering students at Duke University, but after graduating each of them ventured down their own paths. Howie co-founded Etacts, a CRM for email contact management that was later acquired by Salesforce after just a year of trading. Andrew worked as a product manager at Google, where he led the redesign of Google Maps. Meanwhile Emmett served as a founding engineer at Stack Overflow. Talk about a stacked team.

After Howie’s company was acquired by Salesforce he joined the company as a product manager, and during his time there he had a big realization. He noticed that many employees were using spreadsheets for all sorts of reasons, far beyond numerical analysis.

Howie wondered if you could create an entirely new type of software product that empowered users to create what were essentially simple applications out of their data, rather than using random Excel spreadsheets as databases (which many people still do today). But he needed help to get his idea off the ground…

So he reached out to Andrew and Emmett and in 2012 they started building the first version of their software. But they needed some early funding to support the build, so they reached out to one of Howie’s investors from his time at Etacts…Ashton Kutcher.

They visited Ashton in Los Angeles while he was filming Two and a Half Men, and Ashton was so impressed with their prototype that he decided to invest in them on the spot. They spent the next 2 years building their software behind closed doors until it officially launched an invite-only beta in 2014.

They launched Airtable.

The company took a product-led growth (PLG) approach to acquiring customers, emphasizing user-friendly design and organic adoption through “Bottom-Up Adoption”. Airtable’s strategy was to encourage individual users and small teams to adopt the platform organically and then these users would introduce it to larger teams or departments.

Their strategy worked amazingly well and in 2015 the company raised $10.6m in funding across two rounds (seed and Series A). And from there the business went on an incredible run of funding rounds to support their growth.

In 2018 they raised $160m across two rounds, raised $185m in 2020 in their Series D, and in 2021 they raised just over $1bn across their Series E and F rounds, with the business valued at $11 billion (pre-money) that year. God I miss the zero interest rate era.

Today, Airtable boasts a customer base of over 300,000 organizations, including 80% of Fortune 100 companies. Users use Airtable for all kinds of use cases, using the platform to build business apps which manage and automate critical processes. Sure, the spreadsheet still exists, but companies like Airtable are working overtime to make them a thing of the past.

Which is exactly what we should all be doing. Wherever you see someone using a spreadsheet, including yourself, you should be thinking “how can I turn that into a SaaS product?”.

That single question could be the catalyst for your big idea.

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