• Half Baked
  • Posts
  • Business Ideas #292: Agent Jobs, Water Flossers...

Business Ideas #292: Agent Jobs, Water Flossers...

Plus From $0 to +$100m in Revenue in 3 Years

Welcome to Half Baked, the newsletter serving up business ideas as surprising as Duolingo killing off their own mascot? đŸ˜” 

Here’s what we’ve got for you today:

  1. Business Idea💡: A job board for the new age

  2. Drunk Business Idea đŸ»: A bike accessory taking the market by storm

  3. Just The Tip 📈: A trend in the tooth cleaning space

  4. The Moneyshot đŸ€‘: From $0 to +$100m in revenue in 3 years

P.S: If you want to read any previous editions of Half Baked you can on our website and if you were forwarded this email you can subscribe here.

P.P.S: Half Baked is free. Half Baked will always be free. That’s thanks to the support of our sponsors. We’d love if you could take a moment to check them out.

Let’s get into it.

BUSINESS IDEA | STARTUP

AI Agents Job Board đŸ€– 

A hire power

Available Domain: Botboard.ai

💡 TLDR: A job board for businesses to post roles for AI agents to fill

1. Problem/Opportunity❓

The Problem/Opportunity: We called it back in 2024. 2025 is the year of the AI agent. Of course most people still don’t really know what an AI Agent really is (including us), but that won’t stop everyone from talking about them. And interestingly, late last year, we saw a fascinating job listing on Twitter which got us thinking


“Please apply only if you are an AI Agent”. Crazy. And we think there’s going to be a lot more of this moving forward. So why not get ahead of the curve and build a job board specifically for AI agents, similar to our “Upwork for AI Agents” idea before, but with a new twist? Here’s what we have in mind.

Market Size: The autonomous ai and autonomous agents market size was over $7.84 billion in 2024 (but watch that 10x in 2025).

2. Solution âœ…

The Idea: A job board for businesses to post roles for AI agents to fill

How it Works:

  • A company signs up to the platform and creates job descriptions for roles they need to be filled with AI agents. They can also import job listings programmatically from other jobs platforms.

  • AI Agent owners sign up for the platform and give details on their agents - what they can do, cost etc.

  • Agents are matched up with relevant job listings which they can then apply for.

  • The AI Agent then must complete a test task on the platform which mimics what it will do for the company in real life to ensure it can complete the job as required.

  • The most suitable agent is then selected and hired by the company.

Go-to-market: Focus on a specific vertical, find performant AI Agents in that space and match businesses to them, offering to pay for them to use the agents to test the premise. Expand from there.

Business Model: Companies pay a finder’s fee, AI Agent owners pay a listing fee to list their agent on the site

Startup Costs: You could start this relatively cheaply, the tricky part here is spinning up two sides of the marketplace in the early days

3. How You’ll Get Rich 💰

Exit Strategy: Exit to a jobs platform, like Ziprecruiter

Exit Multiple: A strategic acquisition would likely be in the 6-8x revenue range

TOGETHER WITH DEEL

HR, Hiring and Payroll Made Simple

With Deel, you can effortlessly hire and onboard employees - full-time, part-time, or contractors - in 150+ countries while staying compliant.

Imagine running payroll across 100+ countries and all 50 U.S. states with just a single click.

No stress, no red tape - just smooth, global operations.

Book a free demo today and let them know Half Baked sent you.

You’ll get $500 in billing credits, completely free, just for booking a demo!

DRUNK BUSINESS IDEA

Heart-shaped Bike Light

  • Spend time cycling in the dark? Worried inconsiderate motorists won’t notice you, putting your life in real danger?

  • Well this heart-shaped bike light (upside down of course) dangling proudly beneath your seat is just what the doctor ordered.

  • Our designers were really ballsy with this product, creating a heart-shaped masterpiece that shows other road users that you’re there, and that you care.

  • People are going nuts for this! Get yours today.

Vote

JUST THE TIP

Trend 📈: Water Flosser

  • Flossing has a lot of meanings. It can mean to show off, or to a super cringey dance. But most of us know flossing as that thing we need to do more but alway “forget” to do.

  • But water flossers, devices that use a stream of pressurized water to clean between your teeth and along your gumline, are helping more of us to embrace flossing.

  • It’s an alternative to traditional string flossing and is great for removing plaque, food particles, and bacteria from hard-to-reach areas.

Business Ideas

  • Smart Water Flosser: Develop a Bluetooth-enabled water flosser with an app that tracks usage, suggests cleaning routines, and sends replacement reminders

  • Dental Care App: An app which tracks the condition of your teeth, dentist visits and sends brushing and flossing reminders

THE MONEYSHOT

From $0 to +$100m in Revenue in 3 Years

Building a +$100m business is no mean feat. But building one in just 3 years is something very special.

Well that’s exactly what these founders managed to achieve.

This is their story.

Jen Rubio (right) has always been a hustler.

She was was born in the Philippines and moved to New Jersey at the age of seven. She was closing deals even as a child, buying a lemonade stand from another child with $20 she borrowed from her father. I wonder what the ROI was on that investment?

Jen attended Penn State but dropped out just a few credits shy of graduating to pursue a full-time role at Neutrogena. Classic founder move.

After Neutrogena, Jen worked in various roles until 2011 when she joined Warby Parker, the DTC eyewear company, as their head of social media. She was among the first 15 employees and it was at Warby Parker that Jen met Steph Korey Goodwin (left).

Steph was Warby Parker’s Head of Supply Chain, having studied International Relations at Brown University and getting her MBA from Columbia Business School. By 2015 both had left Warby Parker, but they were reunited after Jen Rubio had an accident in an airport.

During a trip Jen was at an airport in Switzerland when, out of the blue, her suitcase broke. Her clothes and toiletries poured out of her suitcase and onto the airport floor. She managed to find some straps and tape to pull the suitcase together (just about) but she knew one thing for sure
she needed a new suitcase.

After searching far and wide for a new suitcase she couldn’t find anything that was high-quality, stylish, yet reasonably priced. So she called Steph and the pair decided to come together and start their own luggage brand.

They raised $150,000 from friends and family to get their brand off the ground, which was just enough to hire an industrial designer and take a blueprint of their luggage to a factory in southeastern China.

They had founded Away.

Their first product, the Carry-On suitcase, was ambitious. It was a hard-shelled, four-wheeled case with a battery pack included for charging devices. The pair were meticulous about the design which took 20 iterations to get right.

With the 2015 holiday season fast approaching and the suitcases not ready to ship yet, they started taking pre-orders, which showed there was huge demand for the case.

They raised another $2.5m pre-launch to support their first production run and by 2016 they started shipping the product to customers. It was a smash hit, with the company selling $12m of suitcases in their first year of trading.

From there the brand invested heavily in their social media presence. Away cases became a darling of Instagram and back in the day you couldn’t go on Instagram without seeing an ad for Away. The result?

Well by 2018 Away were selling $150 million in luggage and other products per year. The even expanded to sell their products in retail locations in the United States, London, and Toronto.

The following year, in 2019, Away secured $100 million in funding at a valuation of $1.4 billion. This was a brand on the up, until everything changed in 2020.

When Covid hit the travel market was completely decimated and Away’s sales plummeted by 90%. And for good measure around the same time the company was rocked by an internal scandal


Steph, who was the CEO at the time, was accused of creating a toxic work environment by Away employees. What followed was a very messy, very public change in leadership with Steph stepping down, becoming co-CEO with Stuart Haselden, the former COO of Lululemon, until Steph finally left fully a few months later. Sounds like something out of a Netflix show, but it’s exactly what happened.

Since then the brand has struggled to reach its previous heights, like many DTC brands of that era, but who knows in time it may return to its former glory. That’s on Jen, who’s the CEO today.

All of which goes to show that, no matter how competitive a market is, there’s always room for innovation. Jen and Steph didn’t build the first suitcase, but they built the best one, which was enough to propel them to +$100m in revenue so quickly.

So whatever you do, aim to be the best. Because the best always wins.

1 - 1 FOUNDER FEEDBACK

We Need Your Help

We're on a mission to become the world's #1 entrepreneurship newsletter, but to do that we need your help. Got feedback, ideas, or thoughts on what you’d love to see next? This is your chance to help shape Half Baked. Darragh (our Head Baker) is opening up his calendar just for you. Click here to book a 15 minute call.

Have a Business Idea?

Get feedback on it from the Half Baked team

Send us an outline of your business idea and we'll get back to you with our thoughts on it. We won't share your idea anywhere, this is 100% confidential. We just want to do our bit to help our readers to start badass businesses!

Fan Feedback

Rate Today’s Edition

What did you think of today's edition?

Login or Subscribe to participate in polls.

Want to Sponsor this Newsletter?

Your brand wants customers.

Our particularly attractive audience wants to hear about cool products.

We want to be able to pay our rent.

Let’s dance.

Reach out to us here to talk about sponsoring the newsletter!

Reply

or to participate.