BUSINESS IDEA | VENTURE STARTUP

Acquire.com for Social Accounts 👤  

A flippin’ great idea

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1. Problem/Opportunity❓

The Problem/Opportunity: Alex Hormozi once said that “attention is the new oil”. The oil barons of the 20th century (Rockefeller, Kaiser) have been replaced by the attention barons of the 21st century (Zuckerberg, Page and Brin), which means they need to be on the lookout for an American invasion any day now…

This means that social media accounts with large followings can be hugely valuable, and some creators sell their accounts so they can cash out. But there’s a problem. Existing solutions like Fameswap suffer from fraud, fake engagement, and poor verification, making transactions risky for both buyers and sellers. We think there’s an opportunity to build something much better. And here it is.

Market Size: The global social media management market was valued at approximately $17.5 billion in 2022

2. Solution ✅

The Idea: A marketplace dedicated to buying and selling social media accounts

How it Works:

• A seller signs up to the platform and links up whatever social media account they want to sell

• The platform performs proactive due diligence on the account, checking for engagement rates, fake followers etc

• The seller can then list the site for sale on the site which buyers can put in bids for. Once an offer is accepted the transfer is set up, funds are placed in escrow and the transaction is structured in such a way that rather than the account being sold and entity is set up which controls the account which is sold (some social media platforms don’t like accounts being sold)

• Once the sale goes through the funds are released to the seller

Go-to-market: Engage with existing communities where people discuss buying/selling accounts on Reddit/Discord

Business Model: Take a % of each successful sale on the platform

Startup Costs: There’s quite a bit of complexity here, meaning you’ll likely need to raise some money to get this off the ground

Competitors: Some competitors like Fameswap exist, however they’ve been hit with lots of fraud issues

3. How You’ll Get Rich 💰

Exit Strategy: Acquisition by a creator economy platform like Patreon or a broader acquisition platform like Acquire.com

Exit Multiple: Similar digital asset marketplaces (Flippa, Empire Flippers, MicroAcquire) have been acquired at 3-6x revenue multiples.

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DRUNK BUSINESS IDEA

WiFi Diffuser

• Wish your WiFi router could do more than just exist like, say, freshen up your home?

• Introducing AromaNet™, the world’s first WiFi diffuser. This incredible product broadcasts WiFi around your home while it diffuses beautiful scents.

• The stronger the signal, the sweeter the scent. The weaker the connection? Well, brace yourself.

• Vote

  • ✅ Shut up and take my money

  • ❌ It’s a no from me dawg

JUST THE TIP

Trend 📈: PMForDie

• Building a $1m business is hard. What’s even harder? Trying to building a $1m business in 90 days while being recorded 24/7.

• Well that’s exactly what PMForDie (Product Market Fit or Die) is. It’s an experiment where two builders have confined themselves to an apartment with $25,000 and an internet connection, aiming to build a successful AI startup from scratch within 90 days.

• We’ll be keeping an eye out to see if they can do it

Business Ideas

• Twitch for Entrepreneurs: A live-streaming platform for entrepreneurs to stream and share their workdays

• Build in Public SaaS: A platform for tech founders to launch and share their company’s performance with members of the public (from edition #165)

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THE MONEYSHOT

Turning £12k into £230m

They say that lightning never strikes the same place twice, but these founders proved otherwise.

Because these childhood friends took a familiar playbook and used it to create and sell their business for £230m ($290m).

This is their story

Freddy Ward (right) and Charlie Bowes-Lyon go way back.

They grew up together in Scotland and after college Freddy worked as the Marketing Director at HelloFresh UK, while Charlie founded a few different businesses of his own.

But while working at HelloFresh, Freddy observed a growing consumer concern regarding all the packaging waste that came with the product. The pair spoke about this trend and identified the bathroom as a significant area where improvement was needed, noting that less than 50% of bathroom products were being recycled, compared to 80% of kitchen products.

So in 2019 the pair decided to create their own brand of refillable deodorants. Before officially launching, they ran a Kickstarter campaign to test demand and raised £12k for the product.

They used these funds to create an MVP using 100% recyclable plastic packaging, however while people liked the concept, the deodorant’s effectiveness and scent variety were lacking.

Taking customer feedback seriously, they reworked the product in early 2020 and relaunched in April 2020.

They had founded Wild.

When they launched the business in 2020 the timing couldn’t have been better. Online shopping saw a huge surge, helping Wild to reach £1 million in sales in just three months.

In 2021 the company entered UK retail stores and by the end of that year, Wild had over 300,000 customers. The following year Wild raised £5 million in funding to accelerate the company’s growth and launch new products like shampoos, soaps and much more.

In 2023 revenue hit £46.9 million and the company became profitable for the first time, reporting an operating profit of £600,000.

By 2025, Wild had become a giant in the sustainable personal care market and Unilever - home to Dove, Axe and Sure, acquired Wild in February 2025 for £230 million. Having raised only £5m, you can bet the founders got an incredible exit here. But the interesting thing about this story is how similar it is to a very similar brand…Native deodorant.

Back in 2015 Moiz Ali founded Native, a refillable deodorant brand, which he sold to Proctor & Gamble for $100m after just 2 years in business. And while everyone thought that opportunity was gone, Freddy and Charlie knew it wasn’t. They went for it and managed to get an even bigger outcome than Moiz did, an incredible feat.

So when someone tells you that an idea has been done before or that a product already exists, you can basically ignore them. Since there’s always room for the best in a new market.

Which begs the question…who will be the next to take this playbook and run with it?

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