BUSINESS IDEA | VENTURE STARTUP

Github for Marketing 📣 

Branching out

Available Domain: Margiting.ai

1. Problem/Opportunity❓

The Problem/Opportunity: Marketing is as much art as it is science. Which is why marketers have to be in the right headspace to write great ad copy.

But when marketers want to collaborate on ad copy it can be incredibly difficult to do so. Marketing teams are drowning in scattered files, endless email threads, with no clear version history for what a campaign should look like. But interestingly, in coding, this is basically a solved problem. GitHub solved it years ago. So why take the learnings from GitHub and apply them to this vertical? Here’s how…

Market Size: The global marketing technology (MarTech) industry is valued at over $500bn

2. Solution ✅

The Idea: A collaborative marketing repository where teams can store, version control, and collaborate on marketing campaigns, assets, and strategies

How it Works:

• Teams create repositories for campaigns, storing ad copy, assets, strategies, and analytics in one place.

• They can then track changes, experiment with different campaign variations, and merge the best-performing ones.

• Users can assign tasks, comment on assets, get approvals, and automate workflows for streamlined execution.

• The platform also delivers AI-driven suggestions for ad copy, audience targeting, and campaign improvements based on past performance.

Go-to-market: Start by selling into mid-to-large-sized marketing teams, agencies, and brand strategists to use the tooling

Business Model: Freemium SaaS model

Startup Costs: This will be a complex build, so unless you have a team of strong programmers behind you, you’ll need to do a raise here to get to market

3. How You’ll Get Rich 💰

Exit Strategy: Exit to a large MarTech platform like HubSpot or ActiveCampaign

Exit Multiple: SaaS marketing tech companies often exit at 5-15x revenue multiples

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DRUNK BUSINESS IDEA

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• ✅ Yes this actually exists

• ❌ Nope you totally made this up

JUST THE TIP

Trend 📈: Model Context Protocol

• As new AI advancements appear, so too does new lingo that we all need to understand. And the latest in the AI world is something called “Model Context Protocol”

• In simple terms Model Context Protocol (MCP) makes it possible for AI Tools to use external tools. For example it allows an LLM or an AI Agent to use Google Drive or the Weather app. Detailed explanation here in case you want to learn more.

• This is another tectonic shift in the tech world, opening up opportunities for new businesses and business ideas

Business Ideas

• Zapier for AI: A no-code/low-code platform where users can create workflows between AI tools and external systems using MCP.

• AI Agent Marketplace: A marketplace for AI agents where developers can publish AI-powered workflows that connect to various business apps via MCP.

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THE MONEYSHOT

The Ex-con Who Founded a $275m Business

Most founder stories are pretty similar. They go to a nice college, dropout, start a tech company, make millions and so on. But not all of them…

Take this founder took a very different path, spending 15 years in prison before he went on to start a $275m business.

This is his story.

Dave Dahl comes from humble beginnings. In fact he was born into a family of bakers.

His father opened a bakery called “NatureBake” in Portland, Oregon, where Dave worked during his youth. However Dave hated working there, often clashing with his father over…well...everything. Typical rebellious teen.

Although Dave took his rebellious teen phase to the next level. Ongoing battles with drug addiction led to a life of crime which included armed robbery, drug-related offences, and other felonies.

He ended up in prison multiple times and by the fourth time he was locked up (on a 15 year sentence), Dave realised he needed to turn his life around. Which is exactly what he did.

During his time in prison Dave studied business and took courses on cognitive behavioral therapy to get his mind into the right place. So finally when he was released in 2004, his brother Glenn gave him another chance, inviting him back to the family bakery.

With his newfound purpose, Dave started experimenting with organic, high-protein, and whole grain bread recipes at the bakery. He debuted his new type of bread at the Portland Farmers Market in 2005. The result?

The bread was an instant hit, so Dave decided to turn it into a business.

He founded Dave’s Killer Bread.

The brand quickly gained popularity, expanding into major grocery stores across the U.S. and becoming the No. 1 organic bread in America.

The brand also became known for its Second Chance Employment policy, hiring people with criminal backgrounds, giving them opportunities like Dave had received.

Soon the business was bringing in more than $10m per year, then $20m, then $50m, all through bootstrapping. Despite all of his success though, Dave was still struggling, particularly with mental health issues.

Eventually, after realising Dave wasn’t able to run the brand, his family stepped in and they sold a majority stake in Dave’s Killer Bread to Goode Partners, a private equity firm, in 2012 for an undisclosed amount. However a few years later, in 2015, Flowers Foods (the owner of Wonder Bread) acquired Dave’s Killer bread for $275 million.

And today? Well today the brand does more than $1bn in revenue per year and is a staple in grocery aisles all across the USA.

Dave’s story is an incredible one of redemption, and while he’s struggled personally, he managed to build an iconic brand that has stood the test of time, and will be around for decades to come.

It was a killer idea, incredibly well executed.

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