- Half Baked
- Posts
- Business Ideas #314: AI Menus, Vibe Marketing...
Business Ideas #314: AI Menus, Vibe Marketing...
Plus How a Blog Became a $4bn Empire
šØ This newsletter is pretty good, but we want it to be incredible. Reading Half Baked should be the best 5 minutes of your day. Which is why weāre in the process of revamping the newsletter and we want your help to do so. Weāve pulled together a short survey (takes 1 minute to complete) where we would love to hear your opinion on how we can take this to the next level. Weāre all ears šļø
Welcome to Half Baked, the newsletter serving up business ideas as surprising as Rippling suing Deel for corporate espionage šµļøāāļø
Hereās what weāve got for you today:
Business Ideaš”: An idea to make travelling even more enjoyable
Drunk Business Idea š»: Making blissful sleep more in reach than ever before
Just The Tip š: Yet another āvibeā term taking over Twitter
The Moneyshot š¤: How a blog became a $4bn empire
P.S: If you want to read any previous editions of Half Baked you can on our website and if you were forwarded this email you can subscribe here.
P.P.S: Half Baked is free. Half Baked will always be free. Thatās thanks to the support of our sponsors. Weād love if you could take a moment to check them out.
Letās get into it.
BUSINESS IDEA | STARTUP
AI Menu Translator š½ļø
Fork yeah
Available Domain: Roamfork.com
š” TLDR: An AI-powered scanner that translates and explains menu items in any language
1. Problem/Opportunityā
The Problem/Opportunity: One of the best parts of travelling is getting to try foreign cuisines. Although sometimes menus can leave you scratching your head rather than licking your lipsā¦

A lot of the time local menu translations can beā¦poor. But even modern solutions like Google Translate misses the mark too, since you still have no idea what the dish will look like, the ingredients, any potential allergens, its nutrient profileā¦the list goes on. There has to be a better way. And we think this is it.
Market Size: $300bn+ in annual revenue across app categories like travel guides, restaurant discovery, translation, and utility tools
2. Solution ā
The Idea: An AI-powered scanner that translates and explains menu items in any language
How it Works:
A user opens the app and scans any menu using their smartphone camera
The AI translates the dish into your preferred language and offers a visual preview of the dish
The AI also shares allergen details, dietary data and can even give a rough estimate of macros and other nutrient information
Go-to-market: Target frequent travelers, digital nomads, backpackers, and expats via Instagram, Reddit, and TikTok.
Business Model: Allow businesses pay to advertise dishes locally and you could also monetize the data here too
Startup Costs: By building on top of existing models you could get an MVP working for very little cost
3. How Youāll Get Rich š°
Exit Strategy: Get acquired by a large travel tech business like TripAdvisor
Exit Multiple: You could likely sell for 4xā8x ARR here
TOGETHER WITH OMNISEND
Gone Viral Yet? Us Neitherā¦

Going viral sounds nice and exciting, but even if you succeed the fame is more like 15 seconds than 15 minutes.
So why not talk directly to the people who already like you and your brand (and we arenāt talking about your mom).
Email & SMS marketing is the GOAT when it comes to this. As boring as it sounds, Omnisend can help you build an audience of people who like you and convert them into recurring sales.
Collect contact details of people who already like your brand.
Segment them.
Send them personalized offers.
Watch sales happen in front of your eyes.
Use code HALFBAKED10N & get 10% off your first 3 months.
DRUNK BUSINESS IDEA
Pillow Fridge
Is there anything more satisfying than flipping over your pillow in the middle of the night to reveal the cool side? Well what if every side could be the cool side?
Introducing the Chillowā¢, the worldās first refrigerated pillow storage system. Simply store your pillows inside and grab a cool one whenever you need it, day or night.
Gone are the days of flipping your pillow for the "cool side." With the Chillowā¢, every side is the cool side.
Coming soonā¦

Vote
JUST THE TIP
Trend š: Vibe Marketing
Vibes are taking over. First there was vibe coding, now we have another termā¦vibe marketing.
Vibe marketing is when a marketer is an orchestrator of AI workflows/agents freeing them up from "boring" manual tasks so they can focus on more creative stuff and prompting.
For example a marketer will create a high level goal like "acquire 1,000 users" and the bulk of work is then done for them by AI
I wonder what the next āvibeā term will be. Iām betting on vibe sales, but letās wait and seeā¦

Business Ideas
Cursor for Marketing: A collaborative AI workspace specifically designed for marketers
Brand Voice OS: A central hub where AI learns and protects your brand voice across all marketing outputs
TOGETHER WITH TURBOTENANT
Landlords, Keep 100% of Your Cash Flow
Being a landlord is tough since so many of them hire property managers who take 10% of their income and still donāt treat properties like their own.
TurboTenant changes that.
Trusted by 700,000+ landlords, itās an all-in-one rental management solutionāfor less than a Netflix subscription.
Half Baked readers get 20% off TurboTenant Premium! Use code HALFBAKED
THE MONEYSHOT
How a Blog Became a $4bn Empire
Simple ideas can have latent potential inside them waiting to be unleashed.
Take these two founders who took a simple blog and an email list but transformed them into a $4bn business.
This is their story.

Back in 2007 the startup world was still in its infancy. Facebook was only a few years old, Twitter was only getting started, and the iPhone was about to launch and change everything.
And at the time, venture capital was a black box for anyone who wanted to jump into the tech space. Complex, opaque, and inaccessible to most founders.
So Naval Ravikant (right) and Babak Nivi set out to change that. They launched Venture Hacks, a simple blog aimed at demystifying the startup landscape. The blog offered practical advice, broke down term sheets, and shed light on how investors really operate.
Over the next few years the blog gained traction among early-stage founders who were disillusioned by traditional VC gatekeeping, and as the blog grew in popularity Naval and Babak wondered what else they could offer these budding entrepreneurs. Their answer? By 2010 they realised they could directly connect startups with angel investorsā¦which is exactly what they did.
They founded AngelList.

The first version of their product was incredibly simple. It was a simple email list of startups curated by Naval and Babak which was sent to a group of high-profile angels like Ron Conway and Mike Maples.
Despite the simplicity, they got some early success. In fact within the first month, 50 startups raised funding through AngelList.
In 2011 AngelList evolved into a web-based platform which allowed startups to create profiles and pitch directly to investors. But they didnāt stop thereā¦
They then expanded to help startups to recruit and put job listings on the site, something that later morphed into AngelListās Talent. Oh and in 2013, for good measure, they introduced AngelList Syndicates, which allowed individual investors to pool money and co-invest with lead angels. That year the company raised $24 million to accelerate the development of the business across all of these areas.
By 2015 AngelListās Talent platform had exploded, becoming a go-to marketplace for startup hiring. In fact it became so successful over the years that by 2022 AngelList Talent officially spun off AngelList Talent, into a standalone company called Wellfound.
That same year AngelList raised a $100 million Series B led by Tiger and Accomplice at a $4 billion valuation. By this AngelList had transformed from a simple blog to the AWS for venture capital, encapsulating syndicates, rolling funds, SPVs and LP Management & Software Tools all in a single platform. Not a bad outcome for something that began as a blogā¦
The AngelList story goes to show that itās impossible to understand the potential of an idea until you start. Naval and Babak would never have believed that their simple blog would evolve into a $4bn empire, yet it did.
The only way they could unlock this potential was by taking that first step and starting something.
Which is exactly what you need to do too.
1 - 1 FOUNDER FEEDBACK
We Need Your Help
We're on a mission to become the world's #1 entrepreneurship newsletter, but to do that we need your help. Got feedback, ideas, or thoughts on what youād love to see next? This is your chance to help shape Half Baked. Darragh (our Head Baker) is opening up his calendar just for you. Click here to book a 15 minute call.

Have a Business Idea?
Get feedback on it from the Half Baked team
Send us an outline of your business idea and we'll get back to you with our thoughts on it. We won't share your idea anywhere, this is 100% confidential. We just want to do our bit to help our readers to start badass businesses!
Rate Todayās Edition
What did you think of today's edition? |
Your brand wants customers.
Our particularly attractive audience wants to hear about cool products.
We want to be able to pay our rent.
Letās dance.
Reach out to us here to talk about sponsoring the newsletter!
Reply