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- Business Ideas #327: Personal Statements, Neuromorphic Computing...
Business Ideas #327: Personal Statements, Neuromorphic Computing...
Plus From $0 to a $150m Exit in 4 Years
Welcome to Half Baked, the newsletter serving up business ideas as often as Trump is slapping tariffs on countries around the world đą
Hereâs what weâve got for you today:
Business IdeađĄ: Taking inspiration from a viral tweet
Drunk Business Idea đ»: Making grocery shopping 10x better
Just The Tip đ: A new innovation in the computing space
The Moneyshot đ€: From $0 to a $150m exit in 4 years
P.S: If you want to read any previous editions of Half Baked you can on our website and if you were forwarded this email you can subscribe here.
P.P.S: Half Baked is free. Half Baked will always be free. Thatâs thanks to the support of our sponsors. Weâd love if you could take a moment to check them out.
Letâs get into it.
BUSINESS IDEA | STARTUP
Personal Essays âïž
Write of passage
Available Domain: Ivylink.ai
đĄ TLDR: An AI platform for students to get highly specific feedback on their college application personal statements
1. Problem/Opportunityâ
The Problem/Opportunity: Getting into a top college is almost impossible these days. That is unless you know the one cheat code to get in wherever you wantâŠ

In fact even huge business success wonât guarantee you get accepted. Take the tale of Zach Yadegari. 4.0 GPA. 34 ACT. Built a $30m ARR business (Cal.ai) by age 18. But he got rejected by every Ivy League school he applied to. Why? Well according to the comments on his viral Twitter post itâs because of his personal statement. The consensus is that if he had a different personal statement he could have gotten into his dream school. So letâs build a platform to make sure this doesnât happen again.
Market Size: Over 1.3 million students apply for colleges each year in the USA
2. Solution â
The Idea: An AI platform for students to get highly specific feedback on their college application personal statements
How it Works:
Students upload their essay and choose which colleges theyâre applying to (e.g., Stanford, NYU, Oxford).
The platform then forks their personal statement into different versions (one for each school) and provides line-by-line feedback, tone suggestions, and rewrite prompts depending on the schools in question e.g., âbuilderâ tone for MIT, âglobal impactâ for Yale.
Students also have the option to hire a human (remember those?) to review their essay too if they want additional feedback
Go-to-market: Create TikTok vids around the concept and push users to a lead magnet rating their chance of getting into college
Business Model: Monthly subscription fee
Startup Costs: Pay-per-school tuning: $10â$20 per essay per school
3. How Youâll Get Rich đ°
Exit Multiple: SaaS with high-margin recurring revenue and strong user engagement would sell for 8â12x EBITDA or 5â7x Revenue
TOGETHER WITH SURFSHARK
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DRUNK BUSINESS IDEA
Shopping Cart Drones
Tired of carrying your groceries like some sort of medieval peasant? Ever wish your shopping basket could hover ominously above you like a loyal robot servant?
Introducing Basket Buddyâą, the worldâs first shopping basket drone.
Say goodbye to sore arms and awkwardly navigating crowded aisles as Basket Buddyâą floats gracefully beside you, holding your oat milk and organic kale without mentioning your frozen pizza choices
Version with guns (to really speed up your weekly shop) coming soonâŠ

Vote
JUST THE TIP
Trend đ: Neuromorphic Computing
Youâre going to hear a lot more about neuromorphic chips in the future.
Also known as brain-inspired chips, theyâre designed to emulate the way the human brain processes information, using artificial neurons and synapses to perform computations.
Unlike traditional computers that process data in clock-driven sequences, neuromorphic systems respond only when events (like spikes in neural activity) occur, enabling faster and lower-power computation
Neuromorphic chips excel at tasks like pattern recognition, real-time decision-making, and sensor fusion making them well-suited for robotics, autonomous systems, and next-gen AI.

Business Ideas
Benchmarking-as-a-Service for Edge AI Chips: Run a service that compares neuromorphic chips with traditional ones across common AI tasks (e.g. image classification, anomaly detection) for startups, labs, or OEMs choosing edge AI hardware.
Neuromorphic App Store: A curated app store of pre-built AI models or plugins designed to run on neuromorphic chips inside wearables, robots
TOGETHER WITH LIQUID WEB
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THE MONEYSHOT
From $0 to a $150m Exit in 4 Years
If you can ride the right wave at the right time, you can make millions.
Take these founders who rode a wave to a $150m exit.
This is their story.

Back in the mid-2010s Michael Mignano (right) and Nir Zicherman were ahead of their time.
The pair met while working at Aviary where Michael was the VP of Product and Nir was the head of server engineering.
And after working closely together for 3 years and going through Adobeâs acquisition of Aviary in late 2014, the duo decided to start a business together. All they needed was an idea.
At the time they were both massively into audio content, mainly radio alongside this newly emerging format known as podcasting.
So they decided to build a mobile-first app that allowed users to record and publish audio clips (called âwavesâ) directly from their phones. The idea was to make creating audio as easy and social as tweeting or posting on Instagram. Part social network. Part podcasting platform.
They launched publicly in February 2016 with a strong emphasis on short-form audio content.
This was the founding of Anchor.

Over time the app gained popularity with a niche audience, but it never achieved widespread traction. The founders were at a crossroads, wondering if they should shut down the platform. Which is when they noticed something. Many users werenât just using Anchor to chat. They were trying to create podcasts using it.
That insight triggered a pivot in 2017 and the team repositioned Anchor as a platform for full podcast creation: recording, editing, hosting, and distributingâŠall for free.
This made it drastically easier for anyone to become a podcaster without needing expensive equipment or software at a time when podcasting was starting to take off. The right idea at the right time.
They relaunched Anchor as an all-in-one podcasting tool and began gaining serious momentum. Their free hosting model disrupted the space and helped thousands of creators launch shows over a few months.
In 2018, they raised a $10 million Series A, led by GV (formerly Google Ventures), and others including Accel, Eniac, and The Chernin Group. This was around the time that a certain music streaming service was becoming interested in the podcasting space. They wanted in.
So in early 2019, Spotify acquired Anchor in a deal that was reportedly worth around $140m. That same day Spotify acquired Gimlet Media (a premium podcast content company) too. They were going all in on the space.
Spotify gradually folded Anchor into their platform and in 2023, Spotify rebranded Anchor simply as âSpotify for Podcastersâ.
All of which goes to show that in business, just like in life, timing is everything. If you can get in early on a big wave you can ride it to success. Or to use another nautical metaphorâŠâa rising tide lifts all boatsâ.
So watch for movements youâre early to, then start building.
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