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Business Ideas #338: Dashcam Data, Elderpreneurship...

Plus Turning $50 into $20m in 2 Years

Welcome to Half Baked, the newsletter serving up business ideas as popular as Chinese shopping apps in the USA right now đŸ›ïž 

Here’s what we’ve got for you today:

  1. Business Idea💡: Unlocking a huge opportunity in driver data

  2. Drunk Business Idea đŸ»: Making binge watching exponentially more healthy

  3. Just The Tip 📈: The rise of the “elderpreneur”

  4. The Moneyshot đŸ€‘: Turning $50 into $20m in 2 years

P.S: If you want to read any previous editions of Half Baked you can on our website and if you were forwarded this email you can subscribe here.

P.P.S: Half Baked is free. Half Baked will always be free. That’s thanks to the support of our sponsors. We’d love if you could take a moment to check them out.

Let’s get into it.

BUSINESS IDEA | VENTURE STARTUP

Dashcam Data Marketplace 🎩 

A-eyes on the road

Available Domain: Dashcache.ai

💡 TLDR: A B2B marketplace that takes dashcam footage from vehicles, anonymizes and tags it, then sells it as training data

1. Problem/Opportunity❓

The Problem/Opportunity: Dashcams are everywhere. In delivery vans, rideshare cars, truck fleets, and even personal vehicles. The footage they capture is pretty mundane, except for Russian dashcams for some reason


But while this footage is mostly uneventful, it’s incredibly valuable. Dashcams around the world capture millions of hours of diverse, real-world driving scenarios at scale, 24/7, across all conditions and continents. And do you know what you need to train driverless cars? Exactly this data. It’s a completely untapped market that it’s time to tap into. Here’s how.

Market Size: The autonomous vehicle data and simulation market was worth around $8bn in 2023

2. Solution âœ…

The Idea: A B2B marketplace that takes dashcam footage from vehicles, anonymizes and tags it, then sells it as training data

How it Works:

  • You partner with dashcam manufacturers, fleets (delivery, logistics, taxis), and rideshare drivers to collect dashcam footage at scale.

  • You process the footage to anonymize it (blur faces, license plates etc.), tag it (weather, obstacles, road type and so on) then segment it into usable clips

  • Self-driving and automotive AI companies can then search and license the data they wish to use which they can access through pre-packaged datasets or via API

  • A portion of the revenue generated is then shared with the dash cam companies, creating a new revenue stream for them

Go-to-market: Strike up partnerships with dashcam companies and outbound autonomous vehicle R&D teams at a small scale to start

Business Model: Buyers purchase access to categorized clips and 30–50% of revenues go back to suppliers

Startup Costs: You’ll need to do a raise here to get this off the ground given the complexity of this idea

3. How You’ll Get Rich 💰

Exit Strategy: Get acquired by a data labelling firm like Scale AI

Exit Multiple: 5x–10x revenue is a realistic multiple in the data/IP marketplace space

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DRUNK BUSINESS IDEA

Sweatflix

  • Are you tired of choosing between fitness and your fourth straight hour of Suits? Now you don’t have to.

  • Meet Sweatflixℱ, the world’s first fitness bike that holds your favorite shows hostage unless you keep pedalling. You pick a show, sit yourself down and as long as you keep pedalling, you can keep watching. Stop? Then the screen goes black.

  • With amazing reviews like this one you know you want it: “I passed out halfway through Bridgerton. Worth it.” – Anonymous (clearly a British dude)

Vote

JUST THE TIP

Trend 📈: Elderpreneurship

  • When you think of an entrepreneur you usually think of some coding whiz who invents the future in his dorm room. But times are changing


  • According to research from the Kauffman Institute, the rate of new entrepreneurs is highest among Americans aged 45–54 and 55–64, and lowest among Americans aged 20–34.

  • Meanwhile in the UK, as of 2024, 43% of new businesses were started or run by individuals over 50. Couple this with the fact that the average age of a successful startup founder is 45, according to MIT/US Census Bureau research, the typical profile of an entrepreneur is changing, opening up opportunities for us in this space.

Business Ideas

  • Accelerator for 50+ Founders: Cohorts, mentorship, and funding designed specifically for experienced professionals transitioning into entrepreneurship.

  • Marketplace for “Third Act” Advisors: Pair retired execs with younger startups who need experienced part-time mentors or board members.

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THE MONEYSHOT

Turning $50 into $20m in 2 Years

We’ve all heard the phrase “Rome wasn’t built in a day”. But business empires can be built surprisingly quickly.

Take this guy who turned a blog into a media empire and sold it for $20m after just 2 years.

This is his story.

Brian Kelly loves beating the system.

And back in 2010 Brian, who worked as a recruiter at Morgan Stanley at the time, was just another corporate employee. In his role he travelled extensively for work and as such Brian started to try and game airline and credit card rewards systems. At the time, most people were either clueless about points or overwhelmed by how complex they seemed. But Brian viewed it as a game he could win.

Over time Brian became a master of credit card points and rewards, so he started giving friends and family tips and tricks they could follow. He quickly started to realise just how valuable this knowledge was. So he decided to turn it into a blog.

He spent $50 on a logo and domain name and spun up his blog on Wordpress in a day. No funding, no team, just a guy with a passion for flying first class on the cheap. This was the beginning of his media empire.

He founded The Points Guy.

Almost immediately his blog started gaining traction. His blog got picked up on frequent flyer subreddits and other blogs, while SEO-optimized articles drove huge amounts of organic traffic to his site.

He started to monetize the site through affiliate links, earning commissions (often $100+) when a reader signed up for a credit card from the site.

By 2011, The Points Guy was gaining momentum and Brian hired a small team of writers and editors. They scaled content production focussing on travel credit card reviews, reward point valuations and news and loyalty program changes. He treated it like a media company, not just a blog, optimizing every aspect of the business. That year revenue snowballed thanks to credit card affiliate deals with the likes of Chase, Amex, Capital One, and Citi.

By 2012 the site was getting millions of page views each month and that year Bankrate (a financial media company) acquired The Points Guy for an undisclosed amount, rumored to be around $20m. Importantly Brian stayed on as CEO and continued running the site as a brand within Bankrate, allowing it to scale even faster.

Later, when Bankrate was acquired by Red Ventures in 2017 (for $1.24 billion), The Points Guy came along for the ride. After the acquisition the brand expanded even further into lifestyle and premium travel content, expanding beyond its original roots.

All of which goes to show that if you know a system better than anyone else, and you teach others how to win at it, you can get rewarded handsomely.

And the best part? The game is still on. You just need to figure out what game you want to play, what system you can learn better than anyone else.

That could mark the beginning of your empire.

1 - 1 FOUNDER FEEDBACK

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