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Business Ideas #71: Audited Gurus Platform, Europe's Fastest Growing Sport...
Plus 1 Billion Views to Sell 100k Blocks of Butter
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/331d1f04-3cd0-40a2-8a23-474bd6d47ecc/AFD13FFB-79F4-4B70-8F5A-F6C4BBCB4967.png?t=1703266261)
Welcome to Half Baked, the newsletter serving up business ideas as magical as the Northern Lights on a clear night.
Here’s what we’ve got for you today:
Business Idea💡: Solving the fake guru problem
Drunk Business Idea 🍻: Taking the click away from clickbait articles
Just The Tip 📈: Meet Europe’s Fastest Growing Sport
The Moneyshot 🤑: 1 Billion Views to Sell 100k Blocks of Butter
BUSINESS IDEA | CASH FLOW BUSINESS
Audited Gurus Platform ✅
The fake out
Available Domain: Nogurusallowed.com
💡 TLDR: A platform which teaches people how to make money in different verticals from vetted experts whose claims have been audited
1. Problem/Opportunity❓
The Problem/Opportunity: Fake gurus are everywhere. The second you type “make money online” into Google you’ll be hit with a wave of rented lambos, fake screenshots and dudes misquoting successful people.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/de57cbac-10e1-4222-98ad-12e1814cfeae/fake_trading_guru_forex_meme.jpg?t=1715429088)
But the internet is full of legit experts out there who have an undeniable stack of proof that they are who they say they are and that they know their stuff. They’re just drowned out by the scammers out there. Until now.
Market Size: Revenue in the Online Education market is projected to reach $185bn in 2024
2. Solution ✅
The Idea: A platform which teaches people how to make money in different verticals from vetted experts whose claims have been audited
How it Works:
Users join the platform, pay a monthly subscription fee and can take an unlimited amount of courses on the platform from experts
Experts can apply to create courses on the platform and in order to be eligible to join they submit to an audit of their earnings to prove that any earnings claims they’ve made are accurate
Go-to-market: Find gurus who are already transparent about their earnings/successes and onboard them to the platform
Monetisation: Monthly subscription fee
Startup Costs: You could use a third party platform to create the MVP, making startup costs minimal
3. How You’ll Get Rich 💰
Exit Strategy: Get acquired by a business like Skillshare who have a similar business model
Exit Multiple: Would likely sell for a 5x - 6x revenue multiple
DRUNK BUSINESS IDEA
Clickbait Article Summarizer
Clickbait articles are the worst. They have this way of opening a loop in your brain that you have to close. So you have to click, right?
Well not anymore. Using our new app clickbait articles in your news app of choice are summarized in a single line. You get your answer without giving the writer your click.
You win. They lose. Beautiful.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a8d9c5c8-bf98-4976-a925-cc4a4eb4d18a/Translate__8_.png?t=1715426960)
SHOUTOUT
Saturday Shoutout
Shoutout to Noah Holtzer who hit 5 referrals this week by shouting us out on LinkedIn. You love to see it!
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c264900d-55fd-48f9-9748-cb4c161f8d98/Screenshot_2024-05-10_at_10.48.59.png?t=1715334556)
JUST THE TIP
Trend 📈: Meet Europe’s Fastest Growing Sport
Everyone is talking about pickleball. In the USA that is. Across the pond us Europeans are all talking about padel. And the Google Trends data doesn’t lie.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d7332857-54e3-4afc-b015-e85d8cd99d4e/Screenshot_2024-03-18_at_10.57.01.png?t=1715412639)
Note: this data is almost certainly lying. Padel is a pretty generic term so the search traffic is gonna be higher.
Business Ideas
eComm store to sell padel equipment
Create a padel league
THE MONEYSHOT
1 Billion Views to Sell 100k Blocks of Butter
2 years ago Thomas Straker, a chef turned creator (with a michelin star to his name for god measure), decided to go foraging for wild garlic (as we all do form time to time).
He filmed a short video of him making wild garlic butter…which went super viral.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9623e60a-dd3a-4906-a9a5-43fc16fbcc4c/303963_allthingsbutter_590414_crop.jpg?t=1715426826)
So he turned it into a series called “all things butter” and 90 videos later he had earned 1 billion views on the series. So he decided to launch his own range of butters called…you guessed it…“all things butter.”
In the first 10 weeks he sold 100k blocks of butter and since then the product been listed in UK supermarkets such as Sainsbury’s.
This goes to show that if you can build distribution the sales take care of themselves.
Have a Business Idea?
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Send us an outline of your business idea and we'll get back to you with our thoughts on it. We won't share your idea anywhere, this is 100% confidential. We just want to do our bit to help our readers to start badass businesses!
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