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Business Ideas #80: Reviving Dead Products, The Nicotine Craze...

Plus Bootstrapping to a $10m Exit

Welcome to Half Baked, the newsletter serving up business ideas as in demand as Scarlett Johansson’s voice.

Here’s what we’ve got for you today:

  1. Business Idea💡: Bringing big tech’s old products back to life

  2. Drunk Business Idea 🍻: Solving the lost car problem

  3. Just The Tip 📈: Nicotine is everywhere right now

  4. The Moneyshot 🤑: Bootstrapping to a $10m Exit

BUSINESS IDEA | STARTUP

Accelerator for Discontinued Products 🪦 

6 Figures Under

Available Domain: Rebootbase.com

💡 TLDR: An accelerator which invests in founders to build products that big tech companies have discontinued

1. Problem/Opportunity

The Problem/Opportunity: Big tech companies all have a dark secret. They’re murderers. Not of people (we hope), but of products.

If you’re Google and you’re doing $75bn in revenue per quarter, a product doing $100m ARR is pretty much a rounding error for you. Check out this website of all the products that Google killed over this years. It’s quite a rap sheet. But one man’s trash is another man’s treasure. So let’s turn these company’s trash into treasure.

Market Size: Difficult to estimate but market size won’t be a limiting factor here!

2. Solution 

The Idea: An accelerator where which invests in founders who build products big tech companies have killed

How it Works:

  • The accelerator takes place in small cohorts over 12 weeks which founders apply to be a part of

  • Founders choose a product killed by a big tech company to base their business around

  • They receive funding and the accelerator gets a % of each startup in the accelerator

Go-to-market: Start by reaching out to engineers who worked on these products and see if they would want to build them again as their own company

Business Model: Take a % stake in each business

Startup Costs: You’re going to need a lot of money to get this going truthfully, so you better start talking to some rich people pretty quickly if you want to build it

3. How You’ll Get Rich 💰

Hold: While there could be a path to an exit here if this worked, for the strength of the network alone, I don’t think anyone would sell this business

DRUNK BUSINESS IDEA

CarFinder

Ever lost your car in a car park? Me too.

Well not anymore. Our new car finding app blasts the radio at full blast so you know exactly where your car is.

Coming soon to an app store near you.

JUST THE TIP

Trend 📈: Zyn is Driving a Nicotine Craze

Nicotine pouches, such as Lucy and Zyn, are “popping off” among young people right now, as they would say themselves.

And Zyn, owned by Philip Morris International, is the market leader and growing at an incredible rate.

Business Ideas

THE MONEYSHOT

Bootstrapping to a $10m Exit

Back in 2001 Bobby Brannigan, a freshman at SUNY Fredonia had a problem. He had just spent over $500 on textbooks, but the campus bookstore would only buy back half of his books at the end of the semester.

He was told to throw the rest of his books in the recycling bin, where Bobby found hundreds of unsold books that he decided to list on eBay, making $5k in the process.

He was onto something.

The following semester, he posted flyers around campus that said, “We Buyback Used Textbooks”. He bought $500 in books per week and saw a 3x ROI in 2-3 weeks.

He was really onto something.

So he recruited his hockey team who went door-to-door buying $800 of books per day, expanding to Buffalo State, SUNY Buffalo, Niagara University, Canisius College, and beyond.

He was building a book buying empire.

Finally he set up a website to help people to sell their used textbooks online.

This morphed into ValoreBooks which became a leading textbook marketplace which was acquired in 2021 by SimpleTuition for an estimated $10m.

Today Bobby runs Mercato, a grocery delivery service. Will he get another exit under his belt? Only time will tell…

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