BUSINESS IDEA | STARTUP

Marketplace for Travel Itineraries 🏝️

99 problems, but a beach ain’t one

Available Domain: Copyitinerary.com

1. Problem/Opportunity❓

The Problem/Opportunity: Everybody loves to travel. Even if all the signs say you shouldn’t book that flight.

And while travelling people create these incredible travel itineraries that are meticulously crafted, used once and discarded never to be looked at again. So let’s give them an opportunity to capitalise on all their hard work.

Market Size: The travel and tourism market was valued at $612.5bn in 2022

2. Solution ✅

The Idea: A platform where users can sell their travel itineraries to others who want to go on the same holiday

How it Works:

• Travellers sign up to the platform and upload travel itineraries from trips they’ve previously completed

• Holiday planners can then go to the website and read their travel itineraries and even create their own by taking components of others holiday plans

• The itineraries contain affiliate links which payout if users book flights, accommodation or activities from the site

Go-to-market: Start by working with influencers to help users copy their trips and expand from there

Monetisation: Take a % of affiliate revenue generated

Startup Costs: Next to nothing

3. How You’ll Get Rich 💰

Exit Strategy: Exit to a large player in the travel market which bolts on to their business, like Booking.com

Exit Multiple: For most affiliate businesses, multiples are usually 3x-6x seller’s discretionary earnings (SDE)

DRUNK BUSINESS IDEA

Deleted Tweets App

Twitter is an incredible app. But the best tweets on the platform are the ones you can’t see anymore, because they were deleted.

Until now.

With the deleted tweets app it only shows tweets which have been deleted, so you’re only getting the good stuff. We expect Elon to be a big investor here.

JUST THE TIP

Trend 📈: Social Commerce is Changing E-commerce

We’re at the beginning of the Social Commerce boom. Social Commerce is a type of selling model lets customers complete purchases without ever leaving their social media app. All the social media giants like Instagram, Tik Tok and Snap are going hard into this space.

Business Ideas:

• Influencer Marketplace - a platform to match influencers to brands to sell products through social commerce channels

• Live Shopping Events Platform ****- Hosting live-streamed shopping events where influencers showcase and sell products in real-time.

• Social Commerce Consulting Firm - work with brands to maximise their social commerce revenue

THE MONEYSHOT

$0 → $150m+ with No Ad Spend

Our tale begins in the 1930s in a small, Thai town. Here a housewife named Thanom Chakkapak created a paste of chili peppers, distilled vinegar, garlic, sugar and salt.

That town was called Sri Racha.

Nearly 50 years later in 1978 David Tran, a former major in the South Vietnamese army, fled Vietnam along with 3,000 other refugees (due to the war) and ended up in LA.

Tran saw an opportunity to bring his favourite condiment to the US market so he decided to set up his own sriracha company. He swapped out the traditional Thai chilis for locally abundant jalapeños and was in business. He called his company Huy Fong Foods, named after the boat which brought him to the United States (The Huey Fong).

In the early 1980s, Sriracha’s gained popularity amongst Asian restaurants and grocers across LA.

David had no sales team and spent no money on advertising, so he relied 100% on word-of-mouth marketing. But to David’s delight the product gained cult-like status and sales kept on growing.

By 2019, Sriracha had captured a staggering 10% of the United States hot sauce market, with sales soaring past the $150 million mark. He achieved all this and the sriracha brand name isn’t even trademarked.

It’s a pretty incredible story of an incredible business and, for the record, a delicious product.