BUSINESS IDEA | CASH FLOW BUSINESS

Blueprint Retreats 🏝️

Retreat to advance

Available Domain: Blueprintretreats.com

1. Problem/Opportunity❓

The Problem/Opportunity: People really care about their health. But no-one cares more about it than Bryan Johnson, the tech executive and Voldemort lookalike trying to reverse his biological age through his $2m/year Blueprint health protocol.

But while increasing his lifespan, Bryan’s simultaneously been able to increase the size of his bank account. When launching his line of Blueprint supplements Bryan sold 5,000 people a $330 per month product, creating a $20m ARR business in one day. So let’s get aboard the Bryan Johnson gravy train (or a lower calorie alternative to gravy) and make some money.

Market Size: The market here is tiny, there’s only a few thousand potential customers around the world. But that’s all you need.

2. Solution ✅

The Idea: A series of retreats for those who want to be introduced to and follow Bryan Johnson’s Blueprint protocol

How it Works:

• The business organizes Blueprint retreats every 4 - 6 weeks which customers can apply for (apply since spots are limited)

• Retreats last one week and take place in a sunny location

• Attendees are provided with everything they need to follow the blueprint protocol, such as food, supplements, exercise plans, Blueprint approved equioment and so on

• There are also daily “idea dinners”, workshops and activities so everyone gets the most out of the retreat

Go-to-market: go on a Blueprint retreat by yourself, create content around it and build your audience to sell to

Business Model: Charge a few thousand dollars per retreat

Startup Costs: Pre-sell the retreats to cash flow the business

3. How You’ll Get Rich 💰

Hold: This should be a great cash flowing business, particularly if you can get any kind of endorsement from Bryan Johnson himself

DRUNK BUSINESS IDEA

Icons Ride Hailing App

Airbnb recently launched “Icons”, cool experiences you can have in amazing locations or with iconic people.

Which got us thinking…why not build a ride haling app around the same premise? Get a ride to the bar in the batmobile? Sign me up!

JUST THE TIP

Trend 📈: Running Clubs are Taking Over

Social running clubs have taken off in the UK in recent months. They involve recreational runners meeting up, usually on a weekend, to do a light run between 5k - 10k and then socialise after. Most are there for the social aspect rather than the running, and many use them as a way to meet potential partners with a shared interest. Its only a matter of time before they reach a similar level of popularity in the USA.

Business Ideas

• Running Club Management Software: Develop software to help running club administrators manage memberships, schedule events, and communicate with members.

• Running Tours: Offer guided running tours in various cities, combining sightseeing with fitness

• Running Club Dating App: An app to connect singles in different running clubs to go on running dates

THE MONEYSHOT

Making $200m/year Selling Soap

It's 2013, and Jack Haldrup is a man on a mission.

He had just read the Four Hour Workweek and The Lean Startup and was itching to start a business. But he was also literally itching with a skin problem and after discovering cold-processed soap at a farmer's market, Jack saw an opportunity to start a business and help his skin.

So with some seed funding from friends, family, and early supporters he founded Dr.Squatch, a DTC soap brand.

The company was growing reasonably well for the first few years through a mixture of online and door-to-door sales, but after bootstrapping for 5-6 years, Jack wanted more. He wanted to either scale the business super quickly, or remove himself from it and make it more passive.

This injection of capital was the fuel the business needed

In 2018/2019 the business had 5 people and was doing $5m in revenue. 18 months later the business has 150 people and hit $100m in revenue.

How? By going viral.

They partnered with an award winning agency to create viral video ads…and that’s exactly what happened.

This ad got 90m views in just 90 days:

This virality caused a step change in their business and today they’re doing $200m per year in revenue.

Epic stuff from an epic brand!