BUSINESS IDEA | STARTUP

Angel Investing in Creators 📹

Backing the next big star

Available Domain: Creatorfunders.com

1. Problem/Opportunity❓

The Problem/Opportunity: Let’s be honest. Being a famous creator is the life, despite what they might tell you about how hard it is.

And at Half Baked we’re super bullish on the creator economy. While most people sit around wishing they had invested in Bitcoin in the early days, we think about what would have happened if we could have invested in Mr Beast, Emma Chamberlain or the Sidemen. So let’s build a platform to make that possible.

Market Size: As of 2024, the global creator economy is currently worth $156 billion

2. Solution ✅

The Idea: A platform where you can invest in creators early in their career in return for a portion of their future earnings

How it Works:

• Creators sign up to the platform and link up their social accounts to it

• They can then offer to sell a % of their future earnings in return for investment now

• Users sign up to the platform and can browse, discover and invest in future superstars and in return are entitled to a % of their earnings in the future

Go-to-market: Work with creator programs or accelerators to find your early adopters

Monetisation: Charge a management fee + take carry

Startup Costs: You’ll need some cash here to build out the tech and work through the legals, but shouldn’t cost too much

3. How You’ll Get Rich 💰

Hold: The power of the network here is enough that it would make sense to hold this business forever rather than going for an exit

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DRUNK BUSINESS IDEA

Scam Investment App

Nobody wants to get scammed. But if you get into a scam at the right time, before they implode, you can make a lot of money.

Well with the scam investment app now you can invest in scams and make your money before they collapse and you lose everything…hopefully.

JUST THE TIP

Trend 📈: Autonomus Driving is Getting Closer

Tesla recently announced that they hit 1 billionmiles driven under their full self-driving system.

There’s been a huge increase in the number of miles driven in just the last few quarters, as their FSD software is improving.

And here’s the thing…since Tesla have access to so much driving data from all of their cars on the road, it seems like they’re in the best position to get to level5 autonomy first.

THE MONEYSHOT

From $500 to $500m in 5 Years

Aussie Davie Fogarty has always been the entrepreneurial type.

And like all good founder stories, it begins with him dropping out of college.

Davie decided to drop out of college to become a personal trainer.

But that didn’t really work out.

He then decided to start a Vietnamese roll shop.

That failed too.

How about his seasoning business after spending time growing seasonings in his shed?

Failed too.

In fact Davie started and failed with 6 business ventures before he hit on a winner…weighted blankets.

When Davie discovered the benefits of weighted blankets, he launched the business Calming Blankets – raking in $1.5 million in profit in its first year.

Building on his early success he decided to create a wearable version of a weighted blanket.

And thus, in 2018, the Oodie was born.

The product was a viral sensation on social media and their growth playbook centres around going viral on social media.

The business also got a surge of new customers during covid as loungewear exploded in popularity and people looked to weighted blankets for comfort.

The business also collaborated with Star Wars, Disney, Pokémon, Marvel and other huge brands to create custom Oodies for their fans, driving sales.

The brand created Oodies for pets, which not only generated revenue but were super popular on social media too.

All of this culminated in the brand doing more than $500m in sales since it was founded just 5 years ago.

Crikey, what a story!

HALF BAKED RECOMMENDATION

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