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Business Ideas #126: Upwork for X, Concierge Medicine...

Plus From College Dropout to Billionaire by Age 25

Welcome to Half Baked, the newsletter serving up business ideas as hyped as a Spanish sports fan after yesterday.

Here’s what we’ve got for you today:

  1. Business Idea💡: A freelancing platform for a very particular demographic

  2. Drunk Business Idea 🍻: Solving a problem all glasses wearers face

  3. Just The Tip 📈: The rise of concierge medicine

  4. The Moneyshot 🤑: From college dropout to billionaire by age 25

P.S…if you want to read any previous editions of Half Baked you can on our website.

P.P.S…if you were forwarded this email and want to subscribe, you can here.

Let’s get into it.

BUSINESS IDEA | STARTUP

Upwork for Moms 👩 

Best Moms ever

Available Domain: Taskmoms.com

💡 TLDR: A freelancing platform designed for remote roles for mothers looking to earn additional income

1. Problem/Opportunity

The Problem/Opportunity: Moms are amazing. We all know this. They’re caregivers, bread-winners, doctors, therapists, mediators, cheerleaders and so much more all wrapped into one. And they manage to do all of this while operating on next to no sleep.

And there are a lot of stay-at-home moms out there who, as well as raising their kids, want to keep their professional skills sharp and earn some extra income for their household. This is a huge, hidden market for talent that’s waiting to be unlocked. So let’s build a platform to unlock it.

Market Size: The global freelance platforms market size was valued at $4.39 billion in 2022

2. Solution 

The Idea: A freelancing platform designed for remote roles for mothers looking to earn additional income

How it Works:

  • Moms simply sign up to the platform and create their profiles. They give a breakdown of their skills, qualifications and the type of projects they’re looking to work on

  • When they see a gig or project that suits them they can apply to work on it. The opportunities are knowledge-based, remote projects, making it easy to complete them from home on a flexible basis

  • Once the project is completed they are paid for their work through the platform by the individual or business who hired them

Go-to-market: There are a ton of communities and forums out there for Moms. Hangout in these communities and you’ll find your early customers

Business Model: Charge sellers for each transaction through the platform

Startup Costs: Pretty minimal since this is a simple platform to build

3. How You’ll Get Rich 💰

Exit Strategy: The path to an exit here is to sell to a larger freelancing platform, like Fiverr or Upwork

Exit Multiple: With a few public companies in this space, like Fiverr and Upwork, there’s some good comps here. Both are trading around 2x LTM (last 12 months) revenue currently and between 30x - 50x EBITDA.

TOGETHER WITH OMNISEND

Sell More, Work Less

Running an e-commerce business takes work. A LOT of work.

It’s a complex business, but the bottom line is simple. Make more than you spend (i.e. maximize profit).

Maximizing profit is about driving revenue up and to the right while keeping costs low.

With Omnisend, you can cut your costs and win more customers with automated email & SMS - all for less than the leading email service providers.

Don’t believe us? Ask the 100,000 e-commerce brands that use Omnisend to sell more while paying less.

DRUNK BUSINESS IDEA

Windshield Wipers for Glasses

All glasses wearers share a common fear. Rain. Rain causes glasses to become as useless as an ashtray on a motorbike.

Or at least they did.

With our new windshield wipers glasses attachment you can make sure that even in torrential downpours your vision remains perfect (well…not quite perfect, but you get the point).

Patent pending.

JUST THE TIP

Trend 📈: Concierge Medicine

The well-documented failures of the medical system in the US have led to the rise of so-called “concierge medicine”. This is where patients pay an annual fee or retainer to their doctor in exchange for enhanced primary care. And if this kinda sounds like a bribe to get better healthcare to you then you’re right, because that’s exactly what it is. And it’s a big opportunity. Function, a membership-based health startup, raised $53m from Andreessen Horowitz last month for example.

Business Ideas

  • Boutique Imaging Clinic: start a health imaging clinic that covers areas like coronary calcium scans, vascular ultrasounds or DEXA scans

  • Mobile Concierge Clinics: Establish a fleet of mobile clinics that offer concierge medical services, traveling to patients’ homes or workplaces for convenience.

THE MONEYSHOT

From College Dropout to Billionaire by Age 25

Child prodigy. Stanford dropout. Thiel Fellow.

This founder was basically destined to become a billionaire.

This is his story.

It’s safe to say that Austin Russell, which sounds like the name of a famous a country singer, was not a typical child. By age 2 he had memorized the entire periodic table. At 10 he was doing consulting work for software companies. And by age 15, Austin had applied for his first patent for a groundwater recycling system to reuse water from sprinklers. He achieved more in his childhood then most do in their entire careers.

Then at age 17, after converting his parents’ garage into an optics and electronics lab, Austin made a major breakthrough.

He created a new kind of LiDAR system to enable safe autonomous functionality on cars, trucks, and robotaxis.

So in 2012, while still in high school, Austin founded Luminar Technologies.

One year later, after going to college for just 3 months, Austin won $100k from the Thiel Fellowship and dropped out of college to pursue Luminar full-time.

The company spent its first five years in stealth mode, with Austin opting to engineer and manufacture Luminar's lidar components himself. They raised more than $300m to fund development and when their technology went live brands like Volvo, Mercedes-Benz and even Tesla became customers.

In 2020, Luminar went public via a SPAC and Austin's 104.7 million shares were worth $2.4 billion, making him the world’s youngest billionaire at the time.

He was just 25 years old.

Today things aren’t quite as rosy for Luminar, with the company valued at just $850m today, down from its December 2020 peak of $13bn.

But regardless, you have to admire Austin’s story.

The world needs more Austins.

INFLUENCER IDEAS

#HalfBakedBizIdea

Business idea machine Jason Cohen (2x unicorn founder) is back again with another killer idea.

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